| A guide to Twitter sentiment analysis | | 11 April 2014, 2:13PM | |  Sentiment analysis tools mine text captured in reviews, blogging and micro-blogging streams to extract subjective information, which can then be used to manage service, increase sales or develop propositions. Social media data is rich and interesting, full of fascinating observations that, if we can harness them, will deliver insights the like of which has never been seen before. But as with any large sets of data or analysis, it's easy to draw all kinds of incorrect conclusions; context and objectives are everything. Read more > | | | | | Charity campaigns that made us think this week | | 11 April 2014, 1:40PM | |  There's a growing whiff of social activism in the air and it's coming from the third sector. Charities from across the globe have shown creative and thought-provoking thinking this week - and in some very different ways. Read more > | | | | | Is there a future for television branding? | | 11 April 2014, 11:34AM | |  When Lambie-Nairn was developing the infamous “2″ identity for BBC Two in the 1990s, little did it know that it was inventing a whole new way of branding television channels. Following this groundbreaking work, the agency went on to create the equally pioneering Channel 4 identity in the '80s, which in turn gave birth to a million look-alike 3D computer-generated channel logos flying around the screen. This was another game changer. Very late one night, in a small London studio with 35mm film flying through the camera at an alarming rate, a young graduate from the St Martin’s School of Art and a very frazzled producer watched despondently as viridian green paint consistently failed to hit a sculptured white figure Two. That graduate was Daniel Barber, who went on to become the BAFTA and Academy Award-winning director of Harry Brown and the up and coming Keeping Room. Read more > | | | | | | | Social news from Brand Republic | | | | | | | | | | | | | | | |
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