Thursday 10 April 2014

Digital AM - UK marcoms industry "lacks digital skills", plus the NHS, WhatsApp, Nike

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UK marcoms industry lacks digital skills, research finds
UK marcoms industry lacks digital skills, research finds
by Mark Banham
10 April 2014, 06:45AM
Confidence in creating digital and mobile campaigns is still low among marcoms and media professionals in the UK, according to a survey by The Knowledge Engineers.
Agencies vie for NHS digital brief
Agencies vie for NHS digital brief
by James Swift
10 April 2014, 06:45AM
NHS Blood and Transplant, the special health authority that supplies blood and organs to hospitals in England and North Wales, is looking to appoint a digital agency.
TMG's Seiken to instil digital-native culture
TMG's Seiken to instil digital-native culture
by Arif Durrani
10 April 2014, 06:30AM
Telegraph Media Group needs to be "the polar opposite of traditional Fleet Street", with the emphasis moving from "imperial editors" to "empowering the reader", according to its editor-in-chief, Jason Seiken.

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Also in the news
Tech viewpoint on user experience
by Maria Sit, 10 April 2014, 08:00AM
Hottest virals: Nike Football hauls out Rooney and Ronaldo, plus Jaguar and Honey Maid
by Gemma Charles, 10 April 2014, 09:00AM
WhatsApp's scale tells us to alter our tech attitude and focus on evolution
by Russell Davies, 10 April 2014, 08:00AM

From the blogs

The Wall

How big data and personalisation will make the future of brand communications U-shaped
Guy Norwell
10 April 2014, 10:33AM
Vine's private messaging - what does it mean for marketers and brands?
Kiran Sumra
10 April 2014, 10:11AM
How people like Maria Miller compound their own actions
Hugh Salmon
10 April 2014, 8:08AM
How mobile is driving the native revolution
Campaign Guest
10 April 2014, 6:41AM
Charisma aside, is social media a bit anti-social and anti-self?
Simon Pont
09 April 2014, 11:25AM


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