Media AM - Twitter, Drinks Tube, Mitsubishi, Mindshare, Tesco

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30th April 2014

Twitter to roll out mobile bidding system for advertisers in Q2 Twitter is set to launch an integrated bidding system for advertisers and agencies in the UK, as part of its ongoing push to attract more mobile adspend. Jamie Oliver partners with Bacardi to launch Drinks Tube Jamie Oliver, the celebrity chef and businessman, has partnered with Bacardi to launch a YouTube channel called Drinks Tube. Mitsubishi signs multimillion-pound deal for C4 docs Mitsubishi, the car marque, has signed a multimillion-pound deal to sponsor Channel 4's documentary strand, including the upcoming series 'Educating East London'. James Chandler promoted to lead Mindshare's global mobile activity Mindshare has promoted James Chandler to be the agency's global mobile director. Twitter revenues leap 119% but user growth 'crawls' Twitter's first-quarter revenues have leapt 119% to $250m (£149m), but the network's user growth came below analysts expectations, causing its share price to fall overnight. Tesco puts better online ad-targeting top of mind The supermarket's data division, Dunnhumby, aims to make digital advertising more personalised, its chief executive, Simon Hay, tells David Benady. Robots aren't teaming up with art directors - they're too busy writing the news On 17 March at 7.53am, the Los Angeles Times ran a story on its website about an earthquake striking near the city: "A shallow magnitude 2.7 earthquake aftershock was reported Monday morning four miles from Westwood, according to the US Geological Survey. The temblor occurred at 7.23am Pacific time at a depth of 4.3 miles." ITV and Twitter unite to usher in social TV era Media owners hope to woo brands by bringing ITV footage to Twitter through its Amplify service, David Benady writes. Sorrell sparks a rare talk about the benefits of a more diverse workforce Something unexpected happened at Newsworks' Shift event last week. And it was not the news that John Lewis spends twice as much on press ads than it does on TV. Power of newsbrands reinforced at Shift 2014 Brands continue to invest in the 'rich spectrum' offered by press, the Newsworks conference confirms. By Arif Durrani. Should we welcome a commercial BBC World Service? Mark Banham asks if the corporation's international radio network should be allowed to start carrying advertising. My Media Week: Paul Mead This week, Paul Mead, founder and managing director of VCCP Media, searches for a head of strategy and innovation, presents to News UK and wonders if he's the last person alive not to have finished 'Breaking Bad' yet. Latest blogs What needs to happen for ad viewability trading to succeed? Advertisers should feel more comfortable knowing adspend will no longer be wasted on impressions that were never seen, but it's not all good news, says Exponential's Craig Simmons. Programmatic targeting: Why we're approaching the end of the media category The last decade and a half has seen the gradual creep of digital technology into almost all media sectors. All media should take a leaf from radio: relationships - you have to work at them All relationships, including those between brands and consumers, need to start and end with a meaningful and rewarding exchange, reminds Steve Cox, marketing director of JCDecaux Airport. What is Oculus Rift and why did Facebook just buy it? For the second time in a matter of weeks, Facebook has made a surprise acquisition that has largely left people scratching their heads. AOL's leader: 3 steps to better online advertising As programmatic trading continues to gather pace, Noel Penzer, managing director at AOL, looks at what needs to happen to cut out waste and make advertising technology more efficient

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