Media AM - Group M, M&S, Telegraph Media Group, L-Platform, Spider-Man

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11th April 2014

Group M wins Vodafone's £600m media account Vodafone has awarded its estimated £600 million global media planning and buying account to Group M's MEC, with the UK account being run through a 'Team Red Media' unit.     'We will always love M&S' says Walker Media in goodbye statement Walker Media has responded to losing the £60 million Marks & Spencer media planning and buying account, which was moved to Mindshare this morning after 14 years with Walker.     Telegraph's Seiken: 'I've changed an iconic institution before' Telegraph Media Group's new editor in chief and chief content officer, Jason Seiken, further outlined his vision for the group and hailed a "golden age of journalism" at Newsworks' Shift conference yesterday.     The Guardian and Time Out sign up to LoveLive concert video platform L-Platform, a cloud-based system that distributes video to channel partners, has also signed up Spotify as its brand partner.     Dynamo puts the fire in Dick's fireside chats With Dick Costolo in town, Twitter whisked away Starcom MediaVest Group's Pippa Glucklich, Maxus' Lindsay Pattison, ZenithOptimedia's Belinda Rowe and Havas Media's Paul Frampton to Chewton Glen for one of the boss' famous "fireside chats".     The economy of wishes "Secrets for success in the economy of wishes" - this was the subject of my final panel last week at Advertising Week Europe.     M&S moves £60m media account to Mindshare Marks & Spencer has consolidated its £60 million media planning and buying account into Group M's Mindshare, after a review process involving incumbents Walker Media and Profero.     Things we like: Spider-Man goes Electro Things we like this week include new outdoor advertising for the latest Spider-Man movie, Channel 4 raking in the Bafta nominations and Vines going private.     Campaign Viral Chart: Evian's Spider-Man tops chart in week of movie premiere Evian, the French bottled-water brand, tops the most-shared ads chart this week with its "amazing baby & me 2" spot by BETC Paris.     Are agency timesheets now obsolete?     Media business rankings 11 April 2014: Starcom MediaVest Group maintains its pole position.     Grimmer returns to media with global mobile agenda The new global chief operating officer of Fetch talks to Arif Durrani about the mobile shop's entrepreneurial spirit and ambition.     Nuts will soon be taken off the shelves but is already well past its sell-by date Cast your mind back to January 2004. It was raining. Franz Ferdinand's Take Me Out was blasting from the radio, fears were mounting that Athens would not be ready in time for the summer Olympics and a new era for British magazines was heralded with the strapline: "Women! Don't expect any help on a Thursday."     Will Lebedev's London Live be a success? One week after launch, does the media industry think the new TV channel for the capital will fly, Arif Durrani asks.     WhatsApp's scale tells us to alter our tech attitude and focus on evolution Many years ago, I lived on the West Coast of America and people felt compelled to tell me about their feelings. It was there that I first heard about the idea of learned helplessness. It's a concept from psychology, apparently, first identified by Martin Seligman in the 60s.     A history lesson on the fight for self-regulation Torin Douglas recalls how the introduction of independent ad regulation funding 40 years ago helped avert statutory controls.     Advertising Week explores industry's appetite for change Creativity in the digital world and data's role in trading were hot topics at Advertising Week Europe. By Paul Frampton.   Latest blogs   Programmatic targeting: Why we're approaching the end of the media category The last decade and a half has seen the gradual creep of digital technology into almost all media sectors.     All media should take a leaf from radio: relationships - you have to work at them All relationships, including those between brands and consumers, need to start and end with a meaningful and rewarding exchange, reminds Steve Cox, marketing director of JCDecaux Airport.     What is Oculus Rift and why did Facebook just buy it? For the second time in a matter of weeks, Facebook has made a surprise acquisition that has largely left people scratching their heads.     AOL's leader: 3 steps to better online advertising As programmatic trading continues to gather pace, Noel Penzer, managing director at AOL, looks at what needs to happen to cut out waste and make advertising technology more efficient     One medium promises to cut through the clutter of this World Cup As the Rio World Cup 2014 approaches, one medium leads the way in providing the flagship environment for great brands to stand out enough to become and stay famous, says blowUP Media's sales director, Aimee McKay.

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