Media AM - Facebook, Maxus, Clear Channel Outdoor Planning Awards, YouTube, My Media Week, Yahoo

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24th April 2014

Facebook ad revenue leaps $1bn as it invests in targeting Facebook's global advertising revenue grew 82 per cent year on year to $2.27 billion (£1.35 billion), in the first quarter of 2014, representing the platform's strongest advertising growth in nearly three years. Maxus awarded £5m npower UK media as Group M takes European duties Npower, one of the largest energy suppliers in the UK, has appointed Group M to its pan-European media planning and buying account, with Group M's agency Maxus taking the £5 million UK offline business. Top honour at Planning Awards goes to British Airways, OgilvyOne and Posterscope OgilvyOne and Posterscope have won the Grand Prize for the #lookup campaign for British Airways at this year's Clear Channel Outdoor Planning Awards, held in association with Brand Republic. Watch the first YouTube clip, nine years on This week marks the ninth anniversary of the first clip uploaded on YouTube, a 19-second video of YouTube co-founder Jawed Karim at the San Diego Zoo. My Media Week: Stuart Taylor This week, Stuart Taylor, chief executive, Kinetic UK, is inspired by the new tech coming to market and how wearables and smart cities will impact on OOH. Yahoo hosts exclusive X-Men: Days of Future Past films Yahoo has partnered with film distributor Twentieth Century Fox to create a global content hub on its Yahoo Movies platform for new release 'X-Men: Days of Future Past'. Former JWT chairman Tim Davis dies Tim Davis, the former chairman of JWT London, has died. Mediacom takes over first ad break in ITV's Good Morning Britain Mediacom has struck a deal with ITV to fill the first ad break of the channel's new breakfast show, 'Good Morning Britain', with spots for its clients. Oasis #springasmile digital campaign gets people doing good deeds High street brand Oasis has launched a digital campaign that encourages people to do good deeds, as it promotes its Spring/Summer collection. Coca-Cola: 'Don't approach bloggers with a fait accompli' Brand should not approach bloggers with a "fait accompli" when reaching out to them, but should be open to co-creation and a more human approach, according to Coca-Cola GB head of media relations Sarah Tuke. Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers' Tesco chief marketing officer Matt Atkinson said brands should not stereotype mothers, and believes Tesco connects with mums by helping them with their "everyday life". Why behavioural economics can help brands to tell a great story Brands must understand how to leverage behavioural economics to connect effectively with consumers, writes Peter Anderson, head of strategy, digital agency Tangent Snowball. Tesco puts better online ad-targeting top of mind The supermarket's data division, Dunnhumby, aims to make digital advertising more personalised, its chief executive, Simon Hay, tells David Benady. Robots aren't teaming up with art directors - they're too busy writing the news On 17 March at 7.53am, the Los Angeles Times ran a story on its website about an earthquake striking near the city: "A shallow magnitude 2.7 earthquake aftershock was reported Monday morning four miles from Westwood, according to the US Geological Survey. The temblor occurred at 7.23am Pacific time at a depth of 4.3 miles." ITV and Twitter unite to usher in social TV era Media owners hope to woo brands by bringing ITV footage to Twitter through its Amplify service, David Benady writes. Power of newsbrands reinforced at Shift 2014 Brands continue to invest in the 'rich spectrum' offered by press, the Newsworks conference confirms. By Arif Durrani. Sorrell sparks a rare talk about the benefits of a more diverse workforce Something unexpected happened at Newsworks' Shift event last week. And it was not the news that John Lewis spends twice as much on press ads than it does on TV. Should we welcome a commercial BBC World Service? Mark Banham asks if the corporation's international radio network should be allowed to start carrying advertising. My Media Week: Paul Mead This week, Paul Mead, founder and managing director of VCCP Media, searches for a head of strategy and innovation, presents to News UK and wonders if he's the last person alive not to have finished 'Breaking Bad' yet. Latest blogs What needs to happen for ad viewability trading to succeed? Advertisers should feel more comfortable knowing adspend will no longer be wasted on impressions that were never seen, but it's not all good news, says Exponential's Craig Simmons. Programmatic targeting: Why we're approaching the end of the media category The last decade and a half has seen the gradual creep of digital technology into almost all media sectors. All media should take a leaf from radio: relationships - you have to work at them All relationships, including those between brands and consumers, need to start and end with a meaningful and rewarding exchange, reminds Steve Cox, marketing director of JCDecaux Airport. What is Oculus Rift and why did Facebook just buy it? For the second time in a matter of weeks, Facebook has made a surprise acquisition that has largely left people scratching their heads. AOL's leader: 3 steps to better online advertising As programmatic trading continues to gather pace, Noel Penzer, managing director at AOL, looks at what needs to happen to cut out waste and make advertising technology more efficient

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