Media AM - Google, M&C Saatchi, YouTube, iProspect, Gatwick Airport

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14th April 2014

Google becomes major UK advertiser after boosting spend by 50% in 2013 Google was among the UK's biggest advertisers last year, after a 50 per cent lift in total spend.     M&C Saatchi expects Walker Media to quadruple in value M&C Saatchi expects its remaining 24.9 per cent stake in Walker Media to quadruple in value, after it sold three quarters of the business to Publicis Groupe for £36 million in November.     Unilever pilots multi-brand advertising with YouTube beauty channel Unilever has created a YouTube channel filled with hair styling tutorials from well-known video bloggers as a platform to advertise a range of its hair brands.     iProspect appoints chief media officer among four senior hires iProspect, the Dentsu Aegis digital and data network, has bolstered its UK team with a raft of new senior roles, including Matt Adams who will join iProspect UK as chief media officer, from DigitasLBi.     Gatwick rolls out 'guess the X-ray' competition Gatwick Airport has today launched The X-ray Collection, a social media competition challenging people to guess the products photographed in an airport scanner.     Dove launches first cinema campaign with 'real beauty' sequel Dove is releasing the follow-up to its Cannes Titanium Grand Prix-winning 'Real Beauty Sketches' campaign in cinemas across the UK, marking a first for the brand.     Grimmer returns to media with global mobile agenda The new global chief operating officer of Fetch talks to Arif Durrani about the mobile shop's entrepreneurial spirit and ambition.     Nuts will soon be taken off the shelves but is already well past its sell-by date Cast your mind back to January 2004. It was raining. Franz Ferdinand's Take Me Out was blasting from the radio, fears were mounting that Athens would not be ready in time for the summer Olympics and a new era for British magazines was heralded with the strapline: "Women! Don't expect any help on a Thursday."     Will Lebedev's London Live be a success? One week after launch, does the media industry think the new TV channel for the capital will fly, Arif Durrani asks.     WhatsApp's scale tells us to alter our tech attitude and focus on evolution Many years ago, I lived on the West Coast of America and people felt compelled to tell me about their feelings. It was there that I first heard about the idea of learned helplessness. It's a concept from psychology, apparently, first identified by Martin Seligman in the 60s.     A history lesson on the fight for self-regulation Torin Douglas recalls how the introduction of independent ad regulation funding 40 years ago helped avert statutory controls.     Advertising Week explores industry's appetite for change Creativity in the digital world and data's role in trading were hot topics at Advertising Week Europe. By Paul Frampton.   Latest blogs   Programmatic targeting: Why we're approaching the end of the media category The last decade and a half has seen the gradual creep of digital technology into almost all media sectors.     All media should take a leaf from radio: relationships - you have to work at them All relationships, including those between brands and consumers, need to start and end with a meaningful and rewarding exchange, reminds Steve Cox, marketing director of JCDecaux Airport.     What is Oculus Rift and why did Facebook just buy it? For the second time in a matter of weeks, Facebook has made a surprise acquisition that has largely left people scratching their heads.     AOL's leader: 3 steps to better online advertising As programmatic trading continues to gather pace, Noel Penzer, managing director at AOL, looks at what needs to happen to cut out waste and make advertising technology more efficient     One medium promises to cut through the clutter of this World Cup As the Rio World Cup 2014 approaches, one medium leads the way in providing the flagship environment for great brands to stand out enough to become and stay famous, says blowUP Media's sales director, Aimee McKay.

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