Media AM - Mindshare, Jimmy Savile, Haywards partners Metro, British Airways, Media Week Awards 2014

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22nd April 2014

M&C Saatchi's Enyi Nwosu takes global role at Mindshare WPP's Mindshare has enticed Enyi Nwosu back to media as strategic lead across its global HSBC and Chanel accounts.     Jimmy Savile newspaper ads urge victims to claim up to £60k Advertisements in The Times and the Daily Mirror today are calling on victims of sexual abuse by Jimmy Savile to claim compensation from the late BBC TV presenter's estate.     Video: Is there still money in content? The boundaries between media owners, brands and platforms are continually being blurred.     Haywards pickles launches £750k brand-building campaign with Metro Haywards, the pickled vegetable brand, has today partnered with Metro for a £750,000 campaign to attract younger consumers.     British Airways moves paid search account to Forward3D Forward3D, the digital agency, has been appointed to handle British Airways' global paid search activity, following a pitch process run by the airline's internal marketing team.     Claudine Collins and Bruce Daisley to lead Media Week Awards 2014 Claudine Collins, managing director of MediaCom, and Bruce Daisley, managing director of Twitter UK, will take centre stage at the industry's biggest night of the year, as co-chairs of the Media Week Awards 2014.   Latest blogs   What needs to happen for ad viewability trading to succeed? Advertisers should feel more comfortable knowing adspend will no longer be wasted on impressions that were never seen, but it's not all good news, says Exponential's Craig Simmons.     Programmatic targeting: Why we're approaching the end of the media category The last decade and a half has seen the gradual creep of digital technology into almost all media sectors.     All media should take a leaf from radio: relationships - you have to work at them All relationships, including those between brands and consumers, need to start and end with a meaningful and rewarding exchange, reminds Steve Cox, marketing director of JCDecaux Airport.     What is Oculus Rift and why did Facebook just buy it? For the second time in a matter of weeks, Facebook has made a surprise acquisition that has largely left people scratching their heads.     AOL's leader: 3 steps to better online advertising As programmatic trading continues to gather pace, Noel Penzer, managing director at AOL, looks at what needs to happen to cut out waste and make advertising technology more efficient

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