marketing your business online: Media PM - ISBA, Twitter, My Media Week, mobile adspend, MTV UK

Wednesday, 9 April 2014

Media PM - ISBA, Twitter, My Media Week, mobile adspend, MTV UK


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09th April 2014

Advertising body ISBA welcomes Javid as culture secretary

ISBA, the advertising trade body, has welcomed the appointment of Sajid Javid as secretary of state for the Department of Culture, Media and Sport and praised his "strong business background".

Paul Frampton tops UK's first media agency Twitter table

Havas Media's Paul Frampton is punching well above his weight when it comes to Twitter, but MediaCom's Karen Blackett and Claudine Collins dominated Ad Week Europe, according to new analysis of industry accounts.

My Media Week: Toby Gunton

This week, Toby Gunton, head of innovation at OMD, develops "ideas beyond media", competes with Idris Elba and concedes that media lunches are the best in adland.

Conservative rising star Javid replaces Miller as culture secretary

Sajid Javid, the financial secretary to the Treasury and Conservative Party, has replaced Maria Miller as culture secretary, following her resignation over an expenses row.

Mobile adspend doubles to break £1bn barrier, says IAB report

Mobile adspend almost doubled in 2013 to break the £1bn mark and now accounts for £1 in every £6 spent on digital advertising, according to figures from the Internet Advertising Bureau.

MTV UK partners with Mobsta for mobile sales

MTV UK has struck a deal with mobile sales business Mobsta to handle its premium mobile ad sales.

Gordon bangs the drum for Global's commercial offering

With the merger and competition investigation now complete, Global Radio's commercial chief is finally ready to talk to Maisie McCabe about its big plans ahead.

Adland's Maths Men take centre stage, but success does not always add up

Some of you may have noticed: Advertising Week Europe has just hit London town. The four-day industry event bristled with energy and was far better organised in its second year - although still absolute chaos, of course.

Agencies identify value in global tech tie-ups

Are the recently announced multimillion-pound partnerships more than just swanky volume deals, David Benady asks.

Internet giants fight back with ad trading solutions

AOL, Yahoo! and Microsoft are seeking share from agencies' own programmatic trading desks, David Benady writes.

The smart businesses are investing in things that will make your clients obsolete

There's nothing that feels more dated than virtual reality. It has been the technology pipe dream for so long that it has a multi-generation history of false hope and disappointment.

Programmatic targeting: Why we're approaching the end of the media category

The last decade and a half has seen the gradual creep of digital technology into almost all media sectors.

All media should take a leaf from radio: relationships - you have to work at them

All relationships, including those between brands and consumers, need to start and end with a meaningful and rewarding exchange, reminds Steve Cox, marketing director of JCDecaux Airport.

What is Oculus Rift and why did Facebook just buy it?

For the second time in a matter of weeks, Facebook has made a surprise acquisition that has largely left people scratching their heads.

AOL's leader: 3 steps to better online advertising

As programmatic trading continues to gather pace, Noel Penzer, managing director at AOL, looks at what needs to happen to cut out waste and make advertising technology more efficient

One medium promises to cut through the clutter of this World Cup

As the Rio World Cup 2014 approaches, one medium leads the way in providing the flagship environment for great brands to stand out enough to become and stay famous, says blowUP Media's sales director, Aimee McKay.