Tuesday 29 April 2014

The Wall > The launch of .London: a stride forward in UK digital development

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The launch of .London: a stride forward in UK digital development
29 April 2014, 9:20AM

LondonThe .London domain launches today. It marks the next stage in the capital's evolution and reinforces its standout role on the global stage.

London is continually reinventing itself; from a European, to a global business leader. Historically, as a cultural, economic and industrial powerhouse, and now as a brand in its own right.

Lessons on adapting to change in the age of disruption
29 April 2014, 8:45AM

Disruption by Tsahi Levent Levi Flickr“The future is here, it’s just unevenly distributed”

That quote is from an unlikely source, a science fiction writer named William Gibson, but I think it aptly captures where we find ourselves today.

Taylor Swift and Cornetto form ice cool Asian partnership
29 April 2014, 12:36AM

TaylorSwift_cornetto_Unilever-e1393818839758-700x419Taylor Swift has partnered with Cornetto to create a holistic brand partnership that would melt any fan's heart. In a unique exclusive the partnership is created by and centred on the Asian leg of Swift's "Red" tour and includes a branded "Red" Cornetto.

Successful branded content must learn from the best of broadcast telly
28 April 2014, 10:21AM

SimonDRecent comments by ITV's commercial head Simon Daglish that "90% of content is crap" neatly illustrate the uneasy position that traditional TV platforms like ITV find themselves in as they continue to lose their grip on a digitally dispersing audience.

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