Friday 25 April 2014

Digital AM - 'Disappointing' Super Bowl ads cause viral shares to plummet, Google+, Microsoft, Sony, WeChat

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'Disappointing' Super Bowl ads cause viral shares to plummet
'Disappointing' Super Bowl ads cause viral shares to plummet
by Gemma Charles
25 April 2014, 11:15AM
A poor performance by ads that aired during the 2014 Super Bowl saw shares of branded videos drop by almost 25% last quarter, although overall sharing has risen by a fifth (22%) over the last 12 months.
Google+ boss Vic Gundotra leaves company after eight years
Google+ boss Vic Gundotra leaves company after eight years
by Matthew Chapman
25 April 2014, 11:30AM
Vic Gundotra, the head of Google's social network Google+, is leaving the company after eight years in a move that raises doubts over the future of the social network.
Microsoft profits boosted by cloud computing drive
Microsoft profits boosted by cloud computing drive
by Alex Brownsell
25 April 2014, 08:46AM
Microsoft's move towards cloud computing under new chief executive Satya Nadella appears to be paying off, with the tech giant beating analysts' expectations to post first-quarter net profits of $5.7bn (£3.4bn).

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Campaign Viral Chart: Castrol 'footkhana' dominates the top 10
Campaign Viral Chart: Castrol 'footkhana' dominates the top 10
by Louise Ridley
25 April 2014, 11:01AM
Castrol's "foothkana" spot, which pits motorsports star Ken Block against Brazilian football player Neymar Jr, dominates the most-shared ads online this week.
Sony phone to be first product placement on E4's Made In Chelsea
Sony phone to be first product placement on E4's Made In Chelsea
by Mark Banham
25 April 2014, 11:04AM
Sony has signed to be the first product placement partner for E4's 'Made In Chelsea' reality show, in a deal to include its Xperia Z1 Compact phone, brokered by Mediacom and Channel 4 Sales.
Mark Zuckerberg lookalike turns to therapy in WeChat ad
Mark Zuckerberg lookalike turns to therapy in WeChat ad
by Alex Brownsell
25 April 2014, 09:14AM
Chinese messaging service WeChat has poked fun at Mark Zuckerberg with a South African TV ad that apparently shows the Facebook founder in distress about being abandoned by his friends.
Grey London social unit hires Pete Durant as head of social planning
Grey London social unit hires Pete Durant as head of social planning
by Kate Magee
24 April 2014, 02:38PM
The Social Partners, Grey London's in-house social unit, has appointed Manning Gottlieb OMD's Pete Durant as head of social planning.


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