Media AM - Media Week Awards 2014, Publicis/Omnicom merger, Sky, The Guardian, Dentsu Aegis

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16th April 2014

Claudine Collins and Bruce Daisley to lead Media Week Awards 2014 Claudine Collins, managing director of MediaCom, and Bruce Daisley, managing director of Twitter UK, will take centre stage at the industry's biggest night of the year, as co-chairs of the Media Week Awards 2014.     Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible' Sir Martin Sorrell, chief executive of WPP, has called attempts by rival holding groups, Omnicom Media Group and Publicis Groupe to form a "merger of equals" is simply not possible.     Sky launches #WatchOnSky automated viewing on Twitter Sky has started to trial its #WatchOnSky tool on Twitter, which lets customers watch or record TV programmes by simply clicking icons contained within a tweet.     Guardian hires Yahoo's Sam Coleman to lead multichannel client strategy Guardian News & Media has hired Yahoo's Sam Coleman in the role of head of client development, and ITV's Paul Gandolfi as key client leader in sport.     Dentsu Aegis is only media network on Government's market research roster Dentsu Aegis, the parent network of Carat and Vizeum, has become the only media network to be appointed to the Government's market research roster which has just been announced.     Zeebox app rebrands as Beamly with ambitions to be a social network for TV Zeebox, the second-screen TV app part-owned by BSkyB, has relaunched as Beamly in an attempt to become less tech-focused and more social.     Manning Gottlieb OMD tops shortlist for Thinkbox TV Planning Awards Manning Gottlieb OMD has the most shortlisted entries in this year's Thinkbox TV Planning Awards, run in association with Campaign and MediaWeek.     Grimmer returns to media with global mobile agenda The new global chief operating officer of Fetch talks to Arif Durrani about the mobile shop's entrepreneurial spirit and ambition.     Nuts will soon be taken off the shelves but is already well past its sell-by date Cast your mind back to January 2004. It was raining. Franz Ferdinand's Take Me Out was blasting from the radio, fears were mounting that Athens would not be ready in time for the summer Olympics and a new era for British magazines was heralded with the strapline: "Women! Don't expect any help on a Thursday."     Will Lebedev's London Live be a success? One week after launch, does the media industry think the new TV channel for the capital will fly, Arif Durrani asks.     WhatsApp's scale tells us to alter our tech attitude and focus on evolution Many years ago, I lived on the West Coast of America and people felt compelled to tell me about their feelings. It was there that I first heard about the idea of learned helplessness. It's a concept from psychology, apparently, first identified by Martin Seligman in the 60s.     A history lesson on the fight for self-regulation Torin Douglas recalls how the introduction of independent ad regulation funding 40 years ago helped avert statutory controls.     Advertising Week explores industry's appetite for change Creativity in the digital world and data's role in trading were hot topics at Advertising Week Europe. By Paul Frampton.   Latest blogs   Programmatic targeting: Why we're approaching the end of the media category The last decade and a half has seen the gradual creep of digital technology into almost all media sectors.     All media should take a leaf from radio: relationships - you have to work at them All relationships, including those between brands and consumers, need to start and end with a meaningful and rewarding exchange, reminds Steve Cox, marketing director of JCDecaux Airport.     What is Oculus Rift and why did Facebook just buy it? For the second time in a matter of weeks, Facebook has made a surprise acquisition that has largely left people scratching their heads.     AOL's leader: 3 steps to better online advertising As programmatic trading continues to gather pace, Noel Penzer, managing director at AOL, looks at what needs to happen to cut out waste and make advertising technology more efficient     One medium promises to cut through the clutter of this World Cup As the Rio World Cup 2014 approaches, one medium leads the way in providing the flagship environment for great brands to stand out enough to become and stay famous, says blowUP Media's sales director, Aimee McKay.

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