Media AM - WPP, Media360, Square Up Media, Sony, Clear Channel Outdoor Planning Awards

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25th April 2014

WPP posts 1.5% revenue lift in Q1 and strong performance from UK WPP, the world's largest marketing communications group, has reported revenue is up 1.5 per cent in the first quarter of 2014 after a negative impact of exchange rates, but continued strong like-for-like growth in the UK and North America. Martin Sorrell calls Ukraine crisis 'a black swan that people didn't see coming' Martin Sorrell, the chief executive of WPP, has spoken about the current tensions between Russia and Ukraine, describing the crisis as "a black swan" that no-one saw coming. Media360 chair Pattison: 'Human side of our industry is really important' As the media landscape shifts and morphs at increasing speed, Lindsay Pattison, chief executive of WPP's Maxus, says honest debate is more important than ever ahead of this year's Media360. Square Mile publisher aims for 450,000 users for Festival Baby site Square Up Media, the publisher of Square Mile magazine, is moving into the music publishing market with Festival Baby, a new website for festival fans. Sony phone to be first product placement on E4's Made In Chelsea Sony has signed to be the first product placement partner for E4's 'Made In Chelsea' reality show, in a deal to include its Xperia Z1 Compact phone, brokered by Mediacom and Channel 4 Sales. Watch: winners announced at Clear Channel Outdoor Planning Awards The Clear Channel Outdoor Planning Awards 2014 took place this week, with OgilvyOne and Posterscope winning Grand Prize for the #lookup campaign for British Airways. Tesco puts better online ad-targeting top of mind The supermarket's data division, Dunnhumby, aims to make digital advertising more personalised, its chief executive, Simon Hay, tells David Benady. Robots aren't teaming up with art directors - they're too busy writing the news On 17 March at 7.53am, the Los Angeles Times ran a story on its website about an earthquake striking near the city: "A shallow magnitude 2.7 earthquake aftershock was reported Monday morning four miles from Westwood, according to the US Geological Survey. The temblor occurred at 7.23am Pacific time at a depth of 4.3 miles." ITV and Twitter unite to usher in social TV era Media owners hope to woo brands by bringing ITV footage to Twitter through its Amplify service, David Benady writes. Power of newsbrands reinforced at Shift 2014 Brands continue to invest in the 'rich spectrum' offered by press, the Newsworks conference confirms. By Arif Durrani. Sorrell sparks a rare talk about the benefits of a more diverse workforce Something unexpected happened at Newsworks' Shift event last week. And it was not the news that John Lewis spends twice as much on press ads than it does on TV. Should we welcome a commercial BBC World Service? Mark Banham asks if the corporation's international radio network should be allowed to start carrying advertising. My Media Week: Paul Mead This week, Paul Mead, founder and managing director of VCCP Media, searches for a head of strategy and innovation, presents to News UK and wonders if he's the last person alive not to have finished 'Breaking Bad' yet. Latest blogs What needs to happen for ad viewability trading to succeed? Advertisers should feel more comfortable knowing adspend will no longer be wasted on impressions that were never seen, but it's not all good news, says Exponential's Craig Simmons. Programmatic targeting: Why we're approaching the end of the media category The last decade and a half has seen the gradual creep of digital technology into almost all media sectors. All media should take a leaf from radio: relationships - you have to work at them All relationships, including those between brands and consumers, need to start and end with a meaningful and rewarding exchange, reminds Steve Cox, marketing director of JCDecaux Airport. What is Oculus Rift and why did Facebook just buy it? For the second time in a matter of weeks, Facebook has made a surprise acquisition that has largely left people scratching their heads. AOL's leader: 3 steps to better online advertising As programmatic trading continues to gather pace, Noel Penzer, managing director at AOL, looks at what needs to happen to cut out waste and make advertising technology more efficient

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