Wednesday 9 April 2014

Campaign Daily Fix - Maria Miller resigns, Wilkinson rebrands, Chocolate dildo, Edible bank

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Latest news
Culture secretary Maria Miller resigns
by Mark Banham,
09 April 2014, 09:13AM
Culture secretary Maria Miller resigns
Culture secretary Maria Miller has this morning resigned from her post, following a row over her expenses claims.
Wilkinson rebrands to Wilko in TV campaign
by James Swift,
09 April 2014, 10:07AM
Wilkinson rebrands to Wilko in TV campaign
Wilkinson, the household goods retailer, has launched a TV campaign featuring ship-proud pirates, to announce its rebrand as Wilko.
Labour pushes for bill to stop payday loan ads 'grooming' children
by Our parliamentary correspondent,
09 April 2014, 11:36AM
Labour pushes for bill to stop payday loan ads 'grooming' children
Labour is trying to introduce a ban on TV ads for payday loans before the 9pm watershed, in an attempt to prevent children pestering their parents to apply for them.
MEC wins £110m media account for Comparethemarket owner BGL Group
by Arif Durrani,
08 April 2014, 02:34PM
MEC wins £110m media account for Comparethemarket owner BGL Group
WPP's MEC has been awarded the £110 million media planning and buying business for BGL Group, the owner of Comparethemarket.com, after a head-to-head pitch against incumbent ZenithOptimedia.
French agency creates chocolate dildo Easter campaign
by Louise Ridley,
09 April 2014, 08:51AM
French agency creates chocolate dildo Easter campaign
French agency Mademoiselle Scarlett has launched a campaign for premium sex shop Dorcel Store, to promote its set of chocolate sex toys for Easter.
OMD wins £21m UK Disney media account as part of wider EMEA review
by Mark Banham,
08 April 2014, 03:15PM
OMD wins £21m UK Disney media account as part of wider EMEA review
OMD has been awarded the £21 million UK media planning and buying account for Disney, snatching the business from incumbent Carat and beating Havas Media in the final stage.
Jam hires deputy managing director from Pd3
by James Swift,
09 April 2014, 08:00AM
Jam hires deputy managing director from Pd3
The Engine-owned digital agency Jam has hired Alice Driscoll, a managing director at experiential agency Pd3, as deputy managing director.
Tate & Lyle creates 'edible bank' for baking campaign
by Louise Ridley,
09 April 2014, 12:43PM
Tate & Lyle creates 'edible bank' for baking campaign
Tate & Lyle, the sugar brand, has created a "bank made of cake" to launch its latest marketing campaign, which offers funding to people who want to start baking businesses.
Cheil UK takes Fox's Biscuits digital and social account
by Mark Banham,
09 April 2014, 11:02AM
Cheil UK takes Fox's Biscuits digital and social account
Cheil UK has won the Fox's Biscuits digital and social media account, replacing incumbent Libertine, after a pitch for the business.
Promoted
The World's Leading Indpendent Agencies 2014: Enter the creative entrepreneurs
by Julian Boulding,
09 April 2014, 09:39AM
The World's Leading Indpendent Agencies 2014: Enter the creative entrepreneurs
Who understands what it takes to build modern businesses better than the people who have already done it with distinction themselves?

________

Latest Work

Cuprinol "cheer it up" by 18 Feet & Rising
08 April 2014, 02:30PM
Cuprinol
Cuprinol, the garden woodcare brand owned by AkzoNobel, has a released a TV campaign featuring a gnome-sized man in a helicopter. The campaign, which was created by 18 Feet Rising, comprises two spots, the first of which (called "colour") broke o...
Asda "chick" by VCCP
08 April 2014, 11:38AM
Asda
Asda introduces a dancing chick in the latest ad in its "beat not match" campaign. VCCP created the Easter spot, which describes Asda's price policy. It opens with a row of chicks in regular bird houses (representing competitor supermarkets) before...
The Pilion Trust "fuck the poor" by Publicis London
07 April 2014, 06:31PM
The Pilion Trust
Publicis London has created a campaign for the charity Pilion Trust in which a man attempts to shock people into donating by walking around London wearing a sign that reads: "Fuck the poor." The man is filmed inciting anger among Londoners for his of...

Also in the news

Universal Music extends media reach with acquisition of Eagle Rock Entertainment
by Arif Durrani, 09 April 2014, 12:32PM
Tesco chief marketing officer Matt Atkinson's position under threat, claim reports
by Matthew Chapman, 09 April 2014, 12:07PM
News UK acquires shopping website The Handpicked Collection
by Arif Durrani, 09 April 2014, 11:55AM
O2 erects giant blank canvas that transforms into the Milky Way at night
by Matthew Chapman, 09 April 2014, 11:15AM
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