Breaking news from Brand Republic - IAB guidelines for online display ads, Peperami, Mumsnet, the Guardian, Powerade World Cup campaign

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news IAB: ad is 'viewable' if half of it is seen for one second by Mark Banham 15 April 2014, 08:48AM The Internet Advertising Bureau UK has released guidelines for "viewable impressions" for online display ads, saying that an ad is "viewable" if half of it appears in the browser for one second. Peperami partners Doc Martens in £3m campaign by Louise Ridley 15 April 2014, 09:07AM Peperami, the meat snack brand, has returned to TV advertising with its 20-year-old "It's a bit of an Animal" slogan, and a partnership with Doc Martens. Mumsnet admits users' emails and passwords accessed via Heartbleed bug by Matthew Chapman 15 April 2014, 09:20AM Mumsnet has admitted the 'Heartbleed bug' had been used to access data from its users' accounts in an attack that has exposed members' usernames, emails and passwords. Visit Brand Republic for more breaking news, including the latest from M&C Saatchi, Subway and Thetrainline.com. Also in the news Rusbridger celebrates 'Guardian at its best' ahead of Pulitzer prize by Arif Durrani, 14 April 2014, 11:33PM Powerade launches global World Cup campaign by James Swift, 15 April 2014, 08:28AM iProspect appoints chief media officer among four senior hires by Mark Banham, 14 April 2014, 09:31AM From the blogs BIG DATA v SMART DATA Dave Trott 15 April 2014, 8:13AM That sinking feeling Ian Moore 14 April 2014, 5:21PM Calling all heroes NABS 14 April 2014, 2:43PM Career of choice or chance? Take our personality quiz to find out Geoff Trickey 14 April 2014, 11:30AM Latest jobs Senior Digital Project Manager Recruiter Red Sofa London Salary £40000 per annum Location London Senior Account Manager - experiential and live events Recruiter The Great & The Good Salary circa £34,000+ depending on experience Location Central London Senior Account Manager Recruiter Blue Skies Marketing Recruitment Salary £35000 - £50000 per annum Location London Client Service Officer Recruiter Blue Skies Marketing Recruitment Salary £22000 - £24000 per annum Location London Paid Social Senior Executive - True Career Progression Recruiter Ultimate Asset Salary £25000 - £30000 per annum + Amazing Benefits Location London Senior Account Manager Recruiter Blue Skies Marketing Recruitment Salary £40000 - £45000 per annum Location London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2014 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders