Media PM - BT Sport, Martin Sorrell, My Media Week, Facebook Studio Awards, Hearst, Google,

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30th April 2014

BT maintains pressure on Sky with extended free BT Sport deal BT today announced plans to continue offering its BT Sport channels for free to its broadband customers for next season's 2014/1015 Premier League. Martin Sorrell pay surges 70% to £30m Sir Martin Sorrell, the chief executive of WPP, was paid a total of £29.8 million in 2013, up 70.1 per cent year on year. My Media Week: Francis Turner This week, Francis Turner, managing director of Adyoulike, scopes out new staff and office space following the acquisition of Content Amp by Adyoulike and discusses what native advertising is and what it isn't. UK shops fail to win any Facebook Studio Awards Droga5's parody Super Bowl ad for Newcastle Brown Ale has taken the top accolade in Facebook's Studio Awards, with no prizes going to UK shops. Hearst eyes booming luxury market with Town & Country launch Hearst Magazines is hoping to further tap into the buoyant print market for luxury brands with the launch of a UK version of its venerable US title, Town & Country. Google leads Well Versed project encouraging teens to share online safety tips Google has partnered with youth marketing agency Livity to help teens share ways of navigating the internet safely. Twitter to roll out mobile bidding system for advertisers in Q2 Twitter is set to launch an integrated bidding system for advertisers and agencies in the UK, as part of its ongoing push to command a bigger share of the growing mobile advertising market. Jamie Oliver partners with Bacardi to launch Drinks Tube Jamie Oliver, the celebrity chef and businessman, has partnered with Bacardi to launch a YouTube channel called Drinks Tube. James Chandler promoted to lead Mindshare's global mobile activity Mindshare has promoted James Chandler to be the agency's global mobile director. Weve's Nigel Clarkson says: 'Stop, collaborate and listen' Nigel Clarkson, commercial director of Weve, has channelled the oft overlooked genius of Vanilla Ice ahead of next week's industry Media 360 event, telling leaders it is time to "stop, collaborate and listen". Latest blogs What needs to happen for ad viewability trading to succeed? Advertisers should feel more comfortable knowing adspend will no longer be wasted on impressions that were never seen, but it's not all good news, says Exponential's Craig Simmons. Programmatic targeting: Why we're approaching the end of the media category The last decade and a half has seen the gradual creep of digital technology into almost all media sectors. All media should take a leaf from radio: relationships - you have to work at them All relationships, including those between brands and consumers, need to start and end with a meaningful and rewarding exchange, reminds Steve Cox, marketing director of JCDecaux Airport. What is Oculus Rift and why did Facebook just buy it? For the second time in a matter of weeks, Facebook has made a surprise acquisition that has largely left people scratching their heads. AOL's leader: 3 steps to better online advertising As programmatic trading continues to gather pace, Noel Penzer, managing director at AOL, looks at what needs to happen to cut out waste and make advertising technology more efficient Entertainment Comms Planner , SYLEX Recruitment £40000 to £45000 per annum, London (Greater) / London (Central), London (Greater) / London (East), London (Greater) / London ... DIGITAL SALES EXECUTIVE , Morgan Rutherford Associates 26k + uncapped commission, London (Central), London (Greater) Senior B2B Marketing Manager , EE £Competitive+benefits, London (Central), London (Greater) Project Manager , Morgan Rutherford Associates upto £24k Basic+Commission, London (Central), London (Greater) / London (West), London (Greater) New Business Manager , Lipton Fleming £35000 - £40000 per annum + Bonus, London (Central), London (Greater)

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