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| | | | |  | | Peperami, the meat snack brand, has returned to TV advertising with its 20-year-old "It's a bit of an Animal" slogan, and a partnership with Doc Martens. | | | | | |  | | The Internet Advertising Bureau UK has released guidelines for "viewable impressions" for online display ads, saying that an ad is "viewable" if half of it appears in the browser for one second. | | | | | |  | | Powerade, the Coca-Cola-owned sports drink, has launched a global campaign with FC Barcelona player Andrés Iniesta, ahead of the 2014 Fifa World Cup. | | | | | |  | | Part-studio, part-agency: Scott Ewings, managing director at ustwo, explains why the company is such a good place to work.' | | | | | | | |  | | Thetrainline.com has launched an ad campaign promoting its smartphone app, using humour to convey how the software is good for saving consumers money on train fares, but useless for saving them from tedious and life-threatening situations. | | | | | |  | | We Are Pi, the Amsterdam-based agency, has won Wrangler's European advertising account after a competitive pitch. | | | | | |  | | Almost a quarter of shoppers use their mobile phones while waiting outside retail destinations, whereas only three per cent use them while looking at products, according to research from Starcom MediaVest Group. | | | | | |  | | BBC Radio 4 and 6 Music have appointed content house Somethin' Else to their social media account, to create more than 100 pieces of activity per month. | | | | | |  | | Homebase has signed a three-year deal with BSkyB's customer intelligence arm Sky IQ. | | | | Promoted | | | | |  | | Let's throw out the old, bloated methods of reaching consumers and instead dream up a damn good story that they will want to share | | | ________ | | | | | |
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