Media PM - Twitter poaches PHD's David Wilding, Bauer launches The Equaliser, plus this week's most read

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25th April 2014

Twitter poaches PHD's David Wilding to be its first planning director David Wilding, the head of planning at PHD UK, has been hired by Twitter as the social network's first UK planning director. Bauer launches daily football stats email The Equaliser Bauer Media has launched The Equaliser, a football-based daily email combining sports statistics and analysis, targeting desktop and mobile users. ITV to ditch Daybreak for Good Morning Britain ITV has confirmed plans for a new breakfast show called 'Good Morning Britain', fronted by Susanna Reid, Ben Shephard, Charlotte Hawkins and Sean Fletcher, replacing 'Daybreak'. Samsung calls global advertising and media review Samsung has put its global advertising and media accounts up for review. My Media Week: Stuart Taylor This week, Stuart Taylor, chief executive, Kinetic UK, is inspired by the new tech coming to market and how wearables and smart cities will impact on OOH. Watch the first YouTube clip, nine years on This week marks the ninth anniversary of the first clip uploaded on YouTube, a 19-second video of YouTube co-founder Jawed Karim at the San Diego Zoo. Tesco puts better online ad-targeting top of mind The supermarket's data division, Dunnhumby, aims to make digital advertising more personalised, its chief executive, Simon Hay, tells David Benady. M&C Saatchi's Enyi Nwosu takes global role at Mindshare WPP's Mindshare has enticed Enyi Nwosu back to media as strategic lead across its global HSBC and Chanel accounts. Mediacom takes over first ad break in ITV's Good Morning Britain Mediacom has struck a deal with ITV to fill the first ad break of the channel's new breakfast show, 'Good Morning Britain', with spots for its clients. Yahoo hosts exclusive X-Men: Days of Future Past films Yahoo has partnered with film distributor Twentieth Century Fox to create a global content hub on its Yahoo Movies platform for new release 'X-Men: Days of Future Past'. Media360 chair Pattison: 'Human side of our industry is really important' As the media landscape shifts and morphs at increasing speed, Lindsay Pattison, chief executive of WPP's Maxus, says honest debate is more important than ever ahead of this year's Media360. WPP posts 1.5% revenue lift in Q1 and strong performance from UK WPP, the world's largest marketing communications group, has reported revenue up 1.5 per cent in the first quarter of 2014 after a negative impact of exchange rates, but continued strong like-for-like growth in the UK and North America. Martin Sorrell calls Ukraine crisis 'a black swan that people didn't see coming' Martin Sorrell, the chief executive of WPP, has spoken about the current tensions between Russia and Ukraine, describing the crisis as "a black swan" that no-one saw coming. Trading Places: this week's people moves Enyi Nwosu takes up a global role at WPP's Mindshare and Absolute Radio's Anthony Abbott joins Bauer Media in a newly created post, in this week's round-up of people moves in advertising, marketing media and PR. Metro launches content agency Metro, the free newspaper, has formed an in-house creative agency called Story to meet increasing demands around content marketing. Latest blogs What needs to happen for ad viewability trading to succeed? Advertisers should feel more comfortable knowing adspend will no longer be wasted on impressions that were never seen, but it's not all good news, says Exponential's Craig Simmons. Programmatic targeting: Why we're approaching the end of the media category The last decade and a half has seen the gradual creep of digital technology into almost all media sectors. All media should take a leaf from radio: relationships - you have to work at them All relationships, including those between brands and consumers, need to start and end with a meaningful and rewarding exchange, reminds Steve Cox, marketing director of JCDecaux Airport. What is Oculus Rift and why did Facebook just buy it? For the second time in a matter of weeks, Facebook has made a surprise acquisition that has largely left people scratching their heads. AOL's leader: 3 steps to better online advertising As programmatic trading continues to gather pace, Noel Penzer, managing director at AOL, looks at what needs to happen to cut out waste and make advertising technology more efficient Direct Sales Account Manager , SYLEX Recruitment £25000 to £30000 per annum, London (Greater) / London (Central), London (Greater) / London (East), London (Greater) / London ... Airtime Sales Executive - TV , ProfileMedia £ 25,000 + comm, London (Central), London (Greater) Experienced Client Sales Account Director - London Based with European travel , Adlux On Application, London (Central), London (Greater) Agency Sales Account Director - London Based , Adlux On Application, London (Central), London (Greater) Media Telesales Executives , World News Media Competitive, London (Central), London (Greater)

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