marketing your business online: The Wall > Does your marketing data speak the same language as your business?

Thursday, 17 April 2014

The Wall > Does your marketing data speak the same language as your business?

Does your marketing data speak the same language as your business?

17 April 2014, 9:30AM

Measuring marketing performance has never been more important, yet many marketers only review results once a campaign has ended, rather than evaluating throughout. As a result, it can be easy for marketers to become sidetracked and miss valuable, actionable insights. Given today's advanced analytic tools, it is possible to quantify marketing performance as part of an ongoing process to ensure any activity aligns with your business objectives.

Hottest virals: World's toughest job, plus kids react to Walkmans

17 April 2014, 8:56AM

The Pillion Trust is a small, frontline charity tackling poverty in London and their ingenious "Fuck The Poor?"hidden camera video is a controversial and thought-provoking social experiment which challenges our attitude to inequality.

Viewability in focus - a workable model

17 April 2014, 8:45AM

The topic of viewability shouldn't be a new one to most digital advertisers - after all, what could be more essential than ensuring that a consumer had the opportunity to actually view an ad - but this week's announcement by the IAB of viewability standards for display advertising is a major step forward for the industry.