Media PM - Yahoo, YouTube, My Media Week, Microsoft Mobile

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24th April 2014

Yahoo hosts exclusive X-Men: Days of Future Past films Yahoo has partnered with film distributor Twentieth Century Fox to create a global content hub on its Yahoo Movies platform for new release 'X-Men: Days of Future Past'. Watch the first YouTube clip, nine years on This week marks the ninth anniversary of the first clip uploaded on YouTube, a 19-second video of YouTube co-founder Jawed Karim at the San Diego Zoo. My Media Week: Stuart Taylor This week, Stuart Taylor, chief executive, Kinetic UK, is inspired by the new tech coming to market and how wearables and smart cities will impact on OOH. Leaked document shows Nokia to be rebranded as Microsoft Mobile Nokia is reportedly set to be rebranded as Microsoft Mobile as the company's sale to the tech giant is expected to complete this week. Claudine Collins and Bruce Daisley to lead Media Week Awards 2014 Claudine Collins, managing director of MediaCom, and Bruce Daisley, managing director of Twitter UK, will take centre stage at the industry's biggest night of the year, as co-chairs of the Media Week Awards 2014. IPG's UK revenue jumps 21% after Profero acquisition Interpublic Group (IPG) the owner of Initiative, Lowe and Partners and McCann, saw its UK revenue rise 21 per cent in the first three months of this year, boosted by its acquisition of Profero. Tesco puts better online ad-targeting top of mind The supermarket's data division, Dunnhumby, aims to make digital advertising more personalised, its chief executive, Simon Hay, tells David Benady. HBO captures awkwardness of watching sex scenes with parents Awkward family viewing moments are perfectly captured in a series of spots that draw on the embarrassment of watching sex scenes on TV shows while your parents are in the room. John Ayling & Associates takes media account for Honey Monster comeback John Ayling & Associates has won the £1 million account for Sugar Puffs and Harvest Cheweee owner Halo Foods, following a pitch against MediaCom. Metro launches content agency Metro, the free newspaper, has formed an in-house creative agency called Story to meet increasing demands around content marketing. Sorrell sparks a rare talk about the benefits of a more diverse workforce Something unexpected happened at Newsworks' Shift event last week. And it was not the news that John Lewis spends twice as much on press ads than it does on TV. Coca-Cola, Cadbury and Amazon named top brands for targeting youth market Coca-Cola, Cadbury and Amazon have been named the most effective brands at targeting the youth market both online and offline. Latest blogs What needs to happen for ad viewability trading to succeed? Advertisers should feel more comfortable knowing adspend will no longer be wasted on impressions that were never seen, but it's not all good news, says Exponential's Craig Simmons. Programmatic targeting: Why we're approaching the end of the media category The last decade and a half has seen the gradual creep of digital technology into almost all media sectors. All media should take a leaf from radio: relationships - you have to work at them All relationships, including those between brands and consumers, need to start and end with a meaningful and rewarding exchange, reminds Steve Cox, marketing director of JCDecaux Airport. What is Oculus Rift and why did Facebook just buy it? For the second time in a matter of weeks, Facebook has made a surprise acquisition that has largely left people scratching their heads. AOL's leader: 3 steps to better online advertising As programmatic trading continues to gather pace, Noel Penzer, managing director at AOL, looks at what needs to happen to cut out waste and make advertising technology more efficient Digital Planning Manager , SYLEX Recruitment £32000 to £38000 per annum, London (Greater) / London (Central), London (Greater) / London (East), London (Greater) / London ... Sales Director , Morgan Rutherford Associates £80,000 basic+commission, London (Greater) / London (Central), London (Greater) TV Sales Account Manager - Major Multi Media Company , Harrison Dear circa £30,000 + bonus, London (Greater) / London (Central), London (Greater) Online Sales Account Manager , ProfileMedia £ 35,000 + fantastic commission, London (Greater) / London (Central), London (Greater) Account Manager/Field Sales , ProfileMedia £ 25 - 35k + commission, Surrey

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