Tuesday 22 April 2014

Campaign Daily Fix - M&C Saatchi, Jimmy Savile, British Airways

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Latest news
M&C Saatchi's Enyi Nwosu takes global role at Mindshare
by Arif Durrani,
21 April 2014, 08:00AM
M&C Saatchi's Enyi Nwosu takes global role at Mindshare
WPP's Mindshare has enticed Enyi Nwosu back to media as strategic lead across its global HSBC and Chanel accounts.
Jimmy Savile newspaper ads urge victims to claim up to £60k
by Louise Ridley,
22 April 2014, 10:10AM
Jimmy Savile newspaper ads urge victims to claim up to £60k
Advertisements in The Times and the Daily Mirror today are calling on victims of sexual abuse by Jimmy Savile to claim compensation from the late BBC TV presenter's estate.
British Airways moves paid search account to Forward3D
by Mark Banham,
22 April 2014, 08:59AM
British Airways moves paid search account to Forward3D
Forward3D, the digital agency, has been appointed to handle British Airways' global paid search activity, following a pitch process run by the airline's internal marketing team.
UKIP launches biggest ad campaign and stirs up 'racist' accusations
by Matthew Chapman,
22 April 2014, 09:21AM
UKIP launches biggest ad campaign and stirs up 'racist' accusations
UKIP has launched its biggest advertising campaign ahead of next month's European parliamentary elections, with hard-hitting posters that have already been accused of being "racist".
P2P lender RateSetter selects Elvis for integrated account
by Kate Magee,
22 April 2014, 11:26AM
P2P lender RateSetter selects Elvis for integrated account
RateSetter, the peer-to-peer lender, has appointed Elvis as its first creative agency ahead of a multimillion-pound summer campaign.
Video: Is there still money in content?
by Sarah Rowland,
22 April 2014, 11:37AM
Video: Is there still money in content?
The boundaries between media owners, brands and platforms are continually being blurred.
Karmarama grabs Coppafeel! breast cancer charity account
by Mark Banham,
22 April 2014, 08:46AM
Karmarama grabs Coppafeel! breast cancer charity account
CoppaFeel!, the breast cancer awareness charity for young people, has awarded Karmarama its creative advertising account without a pitch, unseating incumbent AIS, which won the account in 2010.
Haywards pickles launches £750k brand-building campaign with Metro
by James Swift,
22 April 2014, 11:51AM
Haywards pickles launches £750k brand-building campaign with Metro
Haywards, the pickled vegetable brand, has today partnered with Metro for a £750,000 campaign to attract younger consumers.
Promoted
The World's Leading Indpendent Agencies 2014: MBA
by Stephen Maher,
09 April 2014, 09:47AM
The World's Leading Indpendent Agencies 2014: MBA
Welcome to the new era of marketing convergence as digital and direct interconnect to produce truly effective brand communications.

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