marketing your business online: Media PM - Greg Grimmer, London Live, Advertising Week Europe, Spider-Man, Nuts

Thursday 10 April 2014

Media PM - Greg Grimmer, London Live, Advertising Week Europe, Spider-Man, Nuts


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10th April 2014

Grimmer returns to media with global mobile agenda

The new global chief operating officer of Fetch talks to Arif Durrani about the mobile shop's entrepreneurial spirit and ambition.

Will Lebedev's London Live be a success?

One week after launch, does the media industry think the new TV channel for the capital will fly, Arif Durrani asks.

Advertising Week explores industry's appetite for change

Creativity in the digital world and data's role in trading were hot topics at Advertising Week Europe. By Paul Frampton.

The Advertising Week that was

Louise Ridley presents a selection of the most intriguing talks, data, pictures and quotes from the annual European advertising industry get-together, now in its second year.

Things we like: Spider-Man goes Electro

Things we like this week include new outdoor advertising for the latest Spider-Man movie, Channel 4 raking in the Bafta nominations and Vines going private.

Nuts will soon be taken off the shelves but is already well past its sell-by date

Cast your mind back to January 2004. It was raining. Franz Ferdinand's Take Me Out was blasting from the radio, fears were mounting that Athens would not be ready in time for the summer Olympics and a new era for British magazines was heralded with the strapline: "Women! Don't expect any help on a Thursday."

2 Sisters Food Group calls media review

2 Sisters Food Group is preparing to call a review of its £5 million media planning and buying business after parting ways with the incumbent, MediaCom.

My Media Week: Toby Gunton

This week, Toby Gunton, head of innovation at OMD, develops "ideas beyond media", competes with Idris Elba and concedes that media lunches are the best in adland.

Paul Frampton tops UK's first media agency Twitter table

Havas Media's Paul Frampton is punching well above his weight when it comes to Twitter, but MediaCom's Karen Blackett and Claudine Collins dominated Ad Week Europe, according to new analysis of industry accounts.

Conservative rising star Javid replaces Miller as culture secretary

Sajid Javid, the financial secretary to the Treasury and Conservative Party rising star, has replaced Maria Miller as culture secretary, following her resignation over an expenses row.

News UK acquires shopping website The Handpicked Collection

News UK continues to extend its membership benefits with the acquisition of online retailer Handpicked Companies for an undisclosed sum.

Programmatic targeting: Why we're approaching the end of the media category

The last decade and a half has seen the gradual creep of digital technology into almost all media sectors.

All media should take a leaf from radio: relationships - you have to work at them

All relationships, including those between brands and consumers, need to start and end with a meaningful and rewarding exchange, reminds Steve Cox, marketing director of JCDecaux Airport.

What is Oculus Rift and why did Facebook just buy it?

For the second time in a matter of weeks, Facebook has made a surprise acquisition that has largely left people scratching their heads.

AOL's leader: 3 steps to better online advertising

As programmatic trading continues to gather pace, Noel Penzer, managing director at AOL, looks at what needs to happen to cut out waste and make advertising technology more efficient

One medium promises to cut through the clutter of this World Cup

As the Rio World Cup 2014 approaches, one medium leads the way in providing the flagship environment for great brands to stand out enough to become and stay famous, says blowUP Media's sales director, Aimee McKay.