Wednesday, 23 April 2014

Breaking news from Brand Republic - David Beckham, Coca-Cola, Center Parcs, Bauer Media, Twitter

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Diageo David Beckham whisky account goes to Adam&Eve/DDB
Diageo David Beckham whisky account goes to Adam&Eve/DDB
by Jeremy Lee
23 April 2014, 08:51AM
Adam&Eve/DDB has won the global advertising account for the launch of Haig Club, a Scotch whisky that Diageo has created in partnership with David Beckham and Simon Fuller.
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
by Loulla-Mae Eleftheriou-Smith
23 April 2014, 09:34AM
Coca-Cola, Cadbury and Amazon have been named the most effective brands at targeting the youth market both online and offline.
Center Parcs ad banned for encouraging parents to take kids out of school
Center Parcs ad banned for encouraging parents to take kids out of school
by Loulla-Mae Eleftheriou-Smith
23 April 2014, 09:58AM
A TV ad for Center Parcs has been banned for encouraging parents to take children out of school during term time.
Absolute's Anthony Abbott becomes digital product director at Bauer Media
Absolute's Anthony Abbott becomes digital product director at Bauer Media
by Arif Durrani
23 April 2014, 08:31AM
Anthony Abbott has been appointed digital product director within the radio division of Bauer Media, a newly created strategic role for the group's recently consolidated radio portfolio.
JCDecaux partners with Hachette UK for Twitter book club
JCDecaux partners with Hachette UK for Twitter book club
by Kate Magee
23 April 2014, 09:25AM
JCDecaux has struck the first content partnership for its commuter book club, with publisher Hachette UK.
Isobar head of account management Tim Corcoran leaves for Brilliant Noise
Isobar head of account management Tim Corcoran leaves for Brilliant Noise
by Louise Ridley
23 April 2014, 09:23AM
Tim Corcoran, the head of account management at Isobar, will leave the agency at the end of this month and will not be replaced.
Greenpeace says save the bees or humans will die
Greenpeace says save the bees or humans will die
by Loulla-Mae Eleftheriou-Smith
22 April 2014, 11:56AM
"Save the humans" reads a plaque held by a pair of bees stood on a pavement as a person walks past. The insects' banners show they are protesting on behalf of Greenbees.


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