Media AM - Bauer Media UK, Homebase, IAB, The Guardian, Facebook, Starcom MediaVest Group

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15th April 2014

Bauer Media restructures sales team around agencies Bauer Media UK, home to brands including heat, Grazia, Empire, Magic and Absolute Radio, has restructured its commercial operation away from platform led sales into teams focused around clients and agency relationships.     Homebase inks three-year Sky IQ deal for customer insight Homebase has signed a three-year deal with BSkyB's customer intelligence arm Sky IQ.     IAB: ad is 'viewable' if half of it is seen for one second The Internet Advertising Bureau UK has released guidelines for "viewable impressions" for online display ads, saying that an ad is "viewable" if half of it appears in the browser for one second.     Rusbridger celebrates 'Guardian at its best' ahead of Pulitzer prize The Guardian's editor in chief Alan Rusbridger has celebrated the open culture at the publisher for making its dogged coverage of the National Security Agency's online espionage possible, ahead of being awarded the Pulitzer prize for public service journalism tonight.     Facebook to allow European users to store and transfer money on site, claims report Facebook is reportedly on the verge of becoming an "e-money" institution in a move that will allow its members to store money on the social network, and use it to pay and exchange with other users.     Shop entrances are hot spots for mobile use, says Starcom Almost a quarter of shoppers use their mobile phones while waiting outside retail destinations, whereas only three per cent use them while looking at products, according to research from Starcom MediaVest Group.     Watch: London Live bus tours capital with giant video screen London Live has been touring the city with a bus equipped with what the new local TV channel claims is the largest vehicular screen ever built, and the largest outdoor TV screen in the area, after Wembley Stadium's.     BBC Radio 4 and 6 Music hire Somethin' Else for social media BBC Radio 4 and 6 Music have appointed content house Somethin' Else to their social media account, to create more than 100 pieces of activity per month.     Mumsnet admits users' emails and passwords accessed via Heartbleed bug Mumsnet has admitted the 'Heartbleed bug' had been used to access data from its users' accounts in an attack that has exposed members' usernames, emails and passwords.     Spotify tells the stories of relationships with music A pair of estranged brothers. A couple about to start dating. A couple that maybe should or shouldn't have hooked up. It's all there.     Grimmer returns to media with global mobile agenda The new global chief operating officer of Fetch talks to Arif Durrani about the mobile shop's entrepreneurial spirit and ambition.     Nuts will soon be taken off the shelves but is already well past its sell-by date Cast your mind back to January 2004. It was raining. Franz Ferdinand's Take Me Out was blasting from the radio, fears were mounting that Athens would not be ready in time for the summer Olympics and a new era for British magazines was heralded with the strapline: "Women! Don't expect any help on a Thursday."     Will Lebedev's London Live be a success? One week after launch, does the media industry think the new TV channel for the capital will fly, Arif Durrani asks.     WhatsApp's scale tells us to alter our tech attitude and focus on evolution Many years ago, I lived on the West Coast of America and people felt compelled to tell me about their feelings. It was there that I first heard about the idea of learned helplessness. It's a concept from psychology, apparently, first identified by Martin Seligman in the 60s.     A history lesson on the fight for self-regulation Torin Douglas recalls how the introduction of independent ad regulation funding 40 years ago helped avert statutory controls.     Advertising Week explores industry's appetite for change Creativity in the digital world and data's role in trading were hot topics at Advertising Week Europe. By Paul Frampton.   Latest blogs   Programmatic targeting: Why we're approaching the end of the media category The last decade and a half has seen the gradual creep of digital technology into almost all media sectors.     All media should take a leaf from radio: relationships - you have to work at them All relationships, including those between brands and consumers, need to start and end with a meaningful and rewarding exchange, reminds Steve Cox, marketing director of JCDecaux Airport.     What is Oculus Rift and why did Facebook just buy it? For the second time in a matter of weeks, Facebook has made a surprise acquisition that has largely left people scratching their heads.     AOL's leader: 3 steps to better online advertising As programmatic trading continues to gather pace, Noel Penzer, managing director at AOL, looks at what needs to happen to cut out waste and make advertising technology more efficient     One medium promises to cut through the clutter of this World Cup As the Rio World Cup 2014 approaches, one medium leads the way in providing the flagship environment for great brands to stand out enough to become and stay famous, says blowUP Media's sales director, Aimee McKay.

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