Media AM - Samsung, Bauer Media, JCDecaux, IPG, John Ayling

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23rd April 2014

Samsung calls global advertising and media review Samsung has put its global advertising and media accounts up for review. Absolute's Anthony Abbott becomes digital product director at Bauer Media Anthony Abbott has been appointed digital product director within the radio division of Bauer Media, a newly created strategic role for the group's recently consolidated radio portfolio. JCDecaux partners with Hachette UK for Twitter book club JCDecaux has struck the first content partnership for its commuter book club, with publisher Hachette UK. IPG's UK revenue jumps 21% after Profero acquisition Interpublic Group (IPG) the owner of Initiative, Lowe and Partners and McCann, saw its UK revenue rise 21 per cent in the first three months of this year, boosted by its acquisition of Profero. John Ayling & Associates takes media account for Honey Monster comeback John Ayling & Associates has won the £1 million account for Sugar Puffs and Harvest Cheweee owner Halo Foods, following a pitch against MediaCom. Tesco puts better online ad-targeting top of mind The supermarket's data division, Dunnhumby, aims to make digital advertising more personalised, its chief executive, Simon Hay, tells David Benady. Robots aren't teaming up with art directors - they're too busy writing the news On 17 March at 7.53am, the Los Angeles Times ran a story on its website about an earthquake striking near the city: "A shallow magnitude 2.7 earthquake aftershock was reported Monday morning four miles from Westwood, according to the US Geological Survey. The temblor occurred at 7.23am Pacific time at a depth of 4.3 miles." ITV and Twitter unite to usher in social TV era Media owners hope to woo brands by bringing ITV footage to Twitter through its Amplify service, David Benady writes. Power of newsbrands reinforced at Shift 2014 Brands continue to invest in the 'rich spectrum' offered by press, the Newsworks conference confirms. By Arif Durrani. Sorrell sparks a rare talk about the benefits of a more diverse workforce Something unexpected happened at Newsworks' Shift event last week. And it was not the news that John Lewis spends twice as much on press ads than it does on TV. Should we welcome a commercial BBC World Service? Mark Banham asks if the corporation's international radio network should be allowed to start carrying advertising. My Media Week: Paul Mead This week, Paul Mead, founder and managing director of VCCP Media, searches for a head of strategy and innovation, presents to News UK and wonders if he's the last person alive not to have finished 'Breaking Bad' yet. Latest blogs What needs to happen for ad viewability trading to succeed? Advertisers should feel more comfortable knowing adspend will no longer be wasted on impressions that were never seen, but it's not all good news, says Exponential's Craig Simmons. Programmatic targeting: Why we're approaching the end of the media category The last decade and a half has seen the gradual creep of digital technology into almost all media sectors. All media should take a leaf from radio: relationships - you have to work at them All relationships, including those between brands and consumers, need to start and end with a meaningful and rewarding exchange, reminds Steve Cox, marketing director of JCDecaux Airport. What is Oculus Rift and why did Facebook just buy it? For the second time in a matter of weeks, Facebook has made a surprise acquisition that has largely left people scratching their heads. AOL's leader: 3 steps to better online advertising As programmatic trading continues to gather pace, Noel Penzer, managing director at AOL, looks at what needs to happen to cut out waste and make advertising technology more efficient

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