Wednesday, 1 October 2014

Campaign Daily Fix - Campaign US, Ballantine's, Advertising Week, Daily Mail, Holler, Razorfish, Mindshare, Royal London

 

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Latest news
Haymarket launches Campaign in the US
by Sara Kimberley,
30 September 2014, 02:00PM
Haymarket launches Campaign in the US
Haymarket Media Group is launching its leading advertising and marketing title, Campaign, in the US.
Ballantine's teams up with musician Black Coffee for campaign
by Louise Jack,
01 October 2014, 12:41PM
Ballantine's teams up with musician Black Coffee for campaign
Ballantine's Scotch whisky has released the latest episode in its series "stay true stories" with musician and DJ, Black Coffee.
Brands should overcome their fears and take smart risks in real time
by Sarah Shearman,
01 October 2014, 07:37AM
Brands should overcome their fears and take smart risks in real time
NEW YORK -- At Advertising Week, Electronic Arts' Dana Marineau said that sometimes marketers have to throw a Hail Mary pass to keep brands relevant.
Daily Mail launches MyMail hub and membership scheme
by Arif Durrani,
01 October 2014, 11:20AM
Daily Mail launches MyMail hub and membership scheme
Mail Newspapers, home to the Daily Mail and MailOnline, is launching an online membership portal called MyMail.
Holler wins Royal Caribbean social media business
by Louise Jack,
01 October 2014, 10:54AM
Holler wins Royal Caribbean social media business
Holler has landed Royal Caribbean's social media account following a competitive pitch.
Piers Morgan becomes editor-at-large of MailOnline US
by Arif Durrani,
01 October 2014, 11:33AM
Piers Morgan becomes editor-at-large of MailOnline US
Piers Morgan, formerly of CNN and Trinity Mirror, has been appointed editor-at-large of MailOnline's US operation.
Anyone can be creative if they eliminate their fear, says Peter Himmelman
by Sarah Shearman,
01 October 2014, 08:38AM
Anyone can be creative if they eliminate their fear, says Peter Himmelman
NEW YORK - Peter Himmelman, the singing chief executive officer of Big Muse, has advised aspiring "advertising rock stars" to separate creative tension from destructive worry.
Razorfish adds strategy director to London office
by John Tylee,
01 October 2014, 09:47AM
Razorfish adds strategy director to London office
Razorfish, the Publicis Groupe-owned digital agency, has hired James Buchanan to the newly-created role of strategy director.
Large companies should hack themselves to grow, says Mondelez's Bonin Bough
by Maisie McCabe,
01 October 2014, 07:54AM
Large companies should hack themselves to grow, says Mondelez's Bonin Bough
NEW YORK - Executives working in large organizations must continually ask how they can "break themselves", to emulate the fast growth of start-ups, according to Mondelez International's Bonin Bough.
Mindshare UK makes two strategic hires
by Arif Durrani,
01 October 2014, 11:11AM
Mindshare UK makes two strategic hires
Mindshare UK has promoted Sarah Sutton and Chris Cardew to the role of joint heads of strategy.
Royal London launches second-phase TV spot with time traveller
by Louise Jack,
01 October 2014, 09:50AM
Royal London launches second-phase TV spot with time traveller
Royal London, the mutual life and pensions company, is launching a TV spot featuring time traveller, Roy.
New technology is another way to be creative
by Maisie McCabe,
30 September 2014, 12:58PM
New technology is another way to be creative
NEW YORK - Three of the world's most respected creatives rejected the idea that algorithms and computers will ever replace people in the advertising industry, at Advertising Week in New York.
Promoted
2014 IPA Effectiveness Awards shortlist spotlight: easyJet 'Generation easyJet'
by IPA,
25 September 2014, 09:00AM
2014 IPA Effectiveness Awards shortlist spotlight: easyJet 'Generation easyJet'
easyJet shifted perceptions across Europe with its first aspirational branding campaign, 'generation easyJet'.

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Latest Work

Beagle Street "Life insurance. Reborn" by The Corner
01 October 2014, 08:16AM
Beagle Street
Beagle Street s new campaign borrows from the comedy horror film Gremlins to make the point that it s a different kind of life-insurance company. The Corner created the ad, which aims to get younger people to think about life insurance. Beagle Stre...
Westfield "talking points" by Portas
30 September 2014, 01:51PM
Westfield
Westfield has launched a campaign for the autumn/winter fashion season, with films inspired by the "talking points" of the season. The activity, by Portas, went live on 8 September and will continue throughout October. It aims to go beyond trends for...
Total "committed to better energy" by Marcel
30 September 2014, 08:56AM
Total
Total is a leading energy company but not a leading energy brand, according to Jacques-Emmanuel Saulnier, its senior vice-president of corporate communications. The company now plans to rectify this disconnect with a global campaign created by Marcel...

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