marketing your business online: Media AM - Daily Mail, Google, Piers Morgan, Microsoft, Mindshare UK

Wednesday, 1 October 2014

Media AM - Daily Mail, Google, Piers Morgan, Microsoft, Mindshare UK

Media AM Bulletin


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01st October 2014

Daily Mail launches MyMail hub and membership scheme

Mail Newspapers, home to the Daily Mail and Mail Online, is launching an online membership portal called MyMail.

Google launches ad formats to entice brands to its mobile offering

Google is endeavouring to improve its mobile platforms for marketers with the launch of four mobile display formats, which will be rolled out in markets including the UK in the next few months.

Piers Morgan becomes editor-at-large of MailOnline US

Piers Morgan, formerly of CNN and Trinity Mirror, has been appointed editor-at-large of MailOnline's US operation.

Microsoft launches Windows 10 as its 'greatest enterprise platform ever'

Microsoft has unveiled the 'Windows 10' platform, which will replace its Windows 8 system, completely skipping Windows 9 in a bid to show how it "represents the first step of a whole new generation of Windows".

Mindshare UK makes two strategic hires

Mindshare UK has promoted Sarah Sutton and Chris Cardew to the role of joint heads of strategy.

Large companies should hack themselves to grow, says Mondelez's Bonin Bough

Executives working in large organizations must continually ask how they can "break themselves" in order to emulate the fast growth of startups, according to Mondelez International's Bonin Bough.

Six ways to embrace smartphone shopping

In an era where the smartphone is consumers' phantom limb, the true potential of harnessing its power in a retail environment has yet to be realised, writes Nicola Kemp.

Haymarket launches Campaign in the US

Haymarket Media Group is launching its leading advertising and marketing title, Campaign, in the US.

Thoughtful Desmond keen to nurture next generation

Starcom MediaVest Group's global chief executive talks to Claire Beale about the need for talent and the new media agency model.

'Growth-hacking' is not just a buzzword - it affects how advertising works

NRS steps into future with focus on mobile

The inclusion of mobile readership figures has shown the true reach of news and magazine brands, Arif Durrani writes.

ITV banks on drama in new-season upfront

Agencies were left no clearer about the schedule gaps left by Champions League and Dancing On Ice. By Maisie McCabe.

Is the Twitter buy button a game-changer?

Can the social media platform establish itself as an effective e-commerce channel for brands, David Benady asks.

Coventry City's owner: 'Digital disruption is bigger than the industrial revolution'

Coventry City's outspoken co-owner believes we are living through "unique moment in history" that surpasses anything that has gone on before it.

Why CEOs choose TV and DOOH

In amongst the rise of all things digital it's easy to lose sight of some very simple truths, says Steve Atkinson, commercial director at Outdoor Plus.

Google responds to questions around online ad effectiveness

There is a reason why digital is the fastest-growing channel, clients just need to ask the right questions of their agency to ensure the best results, says Matt Bush, head of performance agency at Google.

Why Mediabrands brought OpenCo to the UK

As London companies prepare to open their doors to executives, entrepreneurs and investors for the second OpenCo UK event on 2 October, IPG Mediabrands' Hamish Kinniburgh and Ella Goldner, explain why they brought the initiative to the UK.

Festival season continues at the movies

Summer may be all but over, with only Bestival and No.6 happening this weekend, but in the growing global programme of film festivals the best is yet to come, says Zoe Jones, marketing director at Digital Cinema Media.