Friday, 3 October 2014

Campaign Daily Fix - Clio Awards, Tim Armstrong, Johnnie Walker, Marissa Mayer, Campaign Viral Chart, Dove, Exterion Media, Ringan Ledwidge, Viber, Sir Terence Conran

 

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Latest news
UK agencies triumph at Clio Awards
by Sara Kimberley,
03 October 2014, 09:52AM
UK agencies triumph at Clio Awards
Hollywood A-listers Jerry Seinfeld and Whoopi Goldberg turned out to celebrate UK winners Adam&Eve/DDB, Bartle Bogle Hegarty (BBH) and Ogilvy & Mather at the Clio Awards in New York.
AOL's Tim Armstrong dismisses Yahoo merger speculation
by Maisie McCabe,
02 October 2014, 03:21PM
AOL's Tim Armstrong dismisses Yahoo merger speculation
Tim Armstrong, the chairman and chief executive office of AOL, has dismissed speculation about a potential merger with Yahoo.
Johnnie Walker launches campaign starring Jenson Button
by Louise Jack,
03 October 2014, 10:56AM
Johnnie Walker launches campaign starring Jenson Button
Johnnie Walker has launched a film and digital push featuring Formula 1 driver, Jenson Button, to promote its retail partnership with Tesco.
Display 2.0 is going to be about video, says Marissa Mayer
by Maisie McCabe,
03 October 2014, 08:43AM
Display 2.0 is going to be about video, says Marissa Mayer
Marissa Mayer, the chief executive of Yahoo, has coined the term "display 2.0" for online video advertising, while speaking to delegates at Advertising Week in New York.
Campaign Viral Chart: KLM's cute beagle spot tops chart
by Sara Kimberley,
03 October 2014, 09:26AM
Campaign Viral Chart: KLM's cute beagle spot tops chart
A KLM ad featuring a cute Beagle dog helping with Lost and Found items has reached the top of this week's Campaign Viral Chart.
Dove launches mother and daughter ad
by Louise Jack,
03 October 2014, 09:18AM
Dove launches mother and daughter ad
Unilever's Dove has released a new short online film revealing the impact a mother's self-esteem has on their daughters.
Exterion Media creates two roles to bolster growth
by Louise Jack,
03 October 2014, 11:51AM
Exterion Media creates two roles to bolster growth
Exterion Media has appointed Alissa Ananieva as director of growth programmes and Dan Cresta is promoted to partnerships director.
Ledwidge spearheads crusade for creativity
02 October 2014, 08:00AM
Ledwidge spearheads crusade for creativity
The director Ringan Ledwidge and Now's creative director, Steve Paskin, tell Kate Magee about the fight for great work.
Viber hands ad account to Brothers and Sisters
by Kate Magee,
02 October 2014, 03:11PM
Viber hands ad account to Brothers and Sisters
Viber, the mobile messaging platform that rivals WhatsApp, has appointed Brothers and Sisters to handle its advertising account.
What creative entrepreneurs can learn from Sir Terence Conran
02 October 2014, 08:00AM
What creative entrepreneurs can learn from Sir Terence Conran
The designer, retailer and restaurateur Sir Terence Conran embodies the spirit of the 'creative entrepreneur' like no other, and all agency leaders would do well to learn from him, Johnny Hornby says.
Promoted
2014 IPA Effectiveness Awards shortlist spotlight: easyJet 'Generation easyJet'
by IPA,
25 September 2014, 09:00AM
2014 IPA Effectiveness Awards shortlist spotlight: easyJet 'Generation easyJet'
easyJet shifted perceptions across Europe with its first aspirational branding campaign, 'generation easyJet'.

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Latest Work

World's Talking About...The legend returns
02 October 2014, 08:00AM
World's Talking About...The legend returns
In December 1984, Newsweek declared the 12 preceding months as "the year of the yuppie". Peugeot s "the bombardier" ad for the 205 GTi which was released that year fit the times like a glove, featuring a James Bond-like character who escapes the ...
Royal London "the great fire" by VCCP
01 October 2014, 02:39PM
Royal London
Royal London, the mutual life and pensions company, has launched another TV spot featuring the time-traveller Roy. The creative work builds on the brand s "we re so yesterday" repositioning, which was unveiled in May with a TV, outdoor and digital ca...
Crowne Plaza "you first" by JWT London
01 October 2014, 02:58PM
Crowne Plaza
Crowne Plaza, the hotel chain, has released its first brand campaign in six years. JWT London created the print activity, which tells consumers about the extra effort the hotel makes for its guests.

Also in the news

Vice News teams up with Skype
by Louise Jack, 02 October 2014, 03:30PM
John Lewis Christmas ad hype irritated customers last year, admits boss
by Sara Spary, 03 October 2014, 10:15AM
Co-operative Bank kicks off £5.5m campaign in 'fight back' for trust
by Sara Spary, 03 October 2014, 08:59AM
Why being customer-centric is not about generating brand love
by Mark Iremonger, 03 October 2014, 08:00AM
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