John Lewis Christmas ad hype irritated customers last year, admits boss + Coca-Cola and Top 10 ads of the week

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Marketing Daily , 03rd October 2014

John Lewis Christmas ad hype irritated customers last year, admits boss Tesco launches bigger, faster Hudl2 tablet for £129 When social goes global Why being customer-centric is not about generating brand love Are brands guilty of a lack of creativity in their mobile marketing? Top 10 ads of the week: Comparethemarket.com's walk on the wild side hits top spot Viral review: Coca-Cola and Les Twins bet on the boogie with dance film The week's top Vines: Philips shows off an amazing app, plus Hewlett-Packard and Samsung EBay bets big on programmatic ads as brand interest rockets How to get the most out of your marketing team in the data age The marketers who get to grips with CRM today are tomorrow's superstars Why beer marketers should keep it simple and embrace conviviality Co-operative Bank kicks off £5.5m campaign in 'fight back' for trust JOBS BOARD Shopper Insights Manager , PepsiConegotiable , Theale SENIOR ACCOUNT EXECUTIVE/ACCOUNT MANAGER | BTL Agency | Confectionery | £23k-£28k , Judi Pattonup to £30k , London Senior Account Manager , Ice (London) LtdCompetitive Salary dependent on experience , Windsor, Berkshire Data Journalist , PRISMHighly Competitive , London CMI Director , Ball & Hoolahan£95,000 + Car/Car Allowance , London (Central), London (Greater)

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