Friday, 3 October 2014

Digital AM - Marissa Mayer, Tesco, eBay, Coca-Cola, AOL

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Display 2.0 is going to be about video, says Marissa Mayer
Display 2.0 is going to be about video, says Marissa Mayer
by Maisie McCabe
03 October 2014, 08:43AM
Marissa Mayer, the chief executive of Yahoo, has coined the term "display 2.0" for online video advertising, while speaking to delegates at Advertising Week in New York.
Tesco launches bigger, faster Hudl2 tablet for £129
Tesco launches bigger, faster Hudl2 tablet for £129
by Shona Ghosh
03 October 2014, 11:15AM
Tesco has launched Hudl2, the second iteration of its cheap own-brand tablet, for £129.
Campaign Viral Chart: KLM's cute beagle spot tops chart
Campaign Viral Chart: KLM's cute beagle spot tops chart
by Sara Kimberley
03 October 2014, 09:26AM
A KLM ad featuring a cute Beagle dog helping with Lost and Found items has reached the top of this week's Campaign Viral Chart.

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EBay bets big on programmatic ads as brand interest rockets
EBay bets big on programmatic ads as brand interest rockets
by Shona Ghosh
03 October 2014, 08:44AM
EBay is set to expand its programmatic offering into mobile and has appointed a new head of programmatic, as more brands show interest in the technology.
Viral review: Coca-Cola and Les Twins bet on the boogie with dance film
Viral review: Coca-Cola and Les Twins bet on the boogie with dance film
by Unruly
03 October 2014, 11:15AM
Social video experts Unruly review the latest viral from Coca-Cola.
AOL's Tim Armstrong dismisses Yahoo merger speculation
AOL's Tim Armstrong dismisses Yahoo merger speculation
by Maisie McCabe
02 October 2014, 03:21PM
Tim Armstrong, the chairman and chief executive office of AOL, has dismissed speculation about a potential merger with Yahoo.
Samsung adds BBH and Wieden & Kennedy to global ad roster
Samsung adds BBH and Wieden & Kennedy to global ad roster
by Louise Jack
02 October 2014, 11:18AM
Samsung Electronics has added Bartle Bogle Hegarty (BBH) and Wieden & Kennedy to its global advertising roster, while retaining its existing shops across the business.
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From the blogs

Is Coca-Cola big, bad and stupid?
Karen Connell
02 October 2014, 10:01AM
The rise of the feed (why native is here to stay)
Chris Quigley
02 October 2014, 9:16AM
Doing our best for social good
Marcus Chidgey
02 October 2014, 8:57AM
The marketing world after Atlas
The Wall
01 October 2014, 10:09AM
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