Friday, 3 October 2014

Breaking news from Brand Republic - Clio Awards, eBay, Marissa Mayer, Vice News, Co-operative Bank

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UK agencies triumph at last night's Clio Awards
UK agencies triumph at last night's Clio Awards
by Sara Kimberley
03 October 2014, 09:52AM
Hollywood A-listers Jerry Seinfeld and Whoopi Goldberg turned out to celebrate UK winners Adam&Eve/DDB, Bartle Bogle Hegarty (BBH) and Ogilvy & Mather at last night's Clio Awards in New York.
EBay bets big on programmatic ads as brand interest rockets
EBay bets big on programmatic ads as brand interest rockets
by Shona Ghosh
03 October 2014, 08:44AM
EBay is set to expand its programmatic offering into mobile and has appointed a new head of programmatic, as more brands show interest in the technology.
Display 2.0 is going to be about video, says Marissa Mayer
Display 2.0 is going to be about video, says Marissa Mayer
by Maisie McCabe
03 October 2014, 08:43AM
Marissa Mayer, the chief executive of Yahoo, has coined the term "display 2.0" for online video advertising, while speaking to delegates at Advertising Week in New York.

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Vice News teams up with Skype
Vice News teams up with Skype
by Louise Jack
02 October 2014, 03:30PM
Vice News, the digital news operation from Vice Media, is entering into a strategic partnership with Skype.
Co-operative Bank kicks off �5.5m campaign in 'fight back' for trust
Co-operative Bank kicks off �5.5m campaign in 'fight back' for trust
by Sara Spary
03 October 2014, 08:59AM
The Co-operative Bank has kicked off a multimillion-pound marketing campaign in a bid to communicate its ethical credentials and rebuild trust in the brand.
AOL's Tim Armstrong dismisses Yahoo merger speculation
AOL's Tim Armstrong dismisses Yahoo merger speculation
by Maisie McCabe
02 October 2014, 03:21PM
Tim Armstrong, the chairman and chief executive office of AOL, has dismissed speculation about a potential merger with Yahoo.
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