Media PM - Google, Vice News, Jamie Oliver, IPA, Mindshare

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02nd October 2014

Has Google become too powerful? The search giant is working to ease some of the EC's competition concerns, but rivals are unsatisfied. By David Benady. Vice News teams up with Skype Vice News, the digital news operation from Vice Media, is entering into a strategic partnership with Skype. Jamie Oliver empire courts brands for content tie-ups Brands are in talks about long-term partnerships with the chef's assets, such as his YouTube channels. IPA's new initiative to highlight media value Business leaders recognise that they're not yet doing enough to target connected consumers. Arif Durrani investigates. Mindshare UK makes two strategic hires Mindshare UK has promoted Sarah Sutton and Chris Cardew to the role of joint heads of strategy. Thoughtful Desmond keen to nurture next generation Starcom MediaVest Group's global chief executive talks to Claire Beale about the need for talent and the new media agency model. Clients and planners: what makes a brilliant media plan? Ahead of Newsworks Planning Awards 2014 next month, we ask what makes a brilliant media plan? Hear from marketers at HSBC, Marks & Spencer and EasyJet, as well as planners at Walker Media, Mindshare and Dentsu Aegis Network. Google launches ad formats to entice brands to its mobile offering Google is endeavouring to improve its mobile platforms for marketers with the launch of four mobile display formats, which will be rolled out in markets including the UK in the next few months. Latest blogs Coventry City's owner: 'Digital disruption is bigger than the industrial revolution' Coventry City's outspoken co-owner believes we are living through "unique moment in history" that surpasses anything that has gone on before it. Why CEOs choose TV and DOOH In amongst the rise of all things digital it's easy to lose sight of some very simple truths, says Steve Atkinson, commercial director at Outdoor Plus. Google responds to questions around online ad effectiveness There is a reason why digital is the fastest-growing channel, clients just need to ask the right questions of their agency to ensure the best results, says Matt Bush, head of performance agency at Google. Why Mediabrands brought OpenCo to the UK As London companies prepare to open their doors to executives, entrepreneurs and investors for the second OpenCo UK event on 2 October, IPG Mediabrands' Hamish Kinniburgh and Ella Goldner, explain why they brought the initiative to the UK. Festival season continues at the movies Summer may be all but over, with only Bestival and No.6 happening this weekend, but in the growing global programme of film festivals the best is yet to come, says Zoe Jones, marketing director at Digital Cinema Media. Senior Sales Executive , GDS International £25,000 - £35,000 + Commission (OTE £75,000), Bristol, City of Bristol Advertising Manager , Inspire Publishing Salary dependent on experience, outstanding commission potential, Totteridge, London (Greater) Senior Sales Executive , Formula Won To £30k + £7.5k bonus + great comm, London (Central), London (Greater) Account Manager , Morgan Rutherford Associates upto £35K+Commission, London (Central), London (Greater) / London (East), London (Greater) / London (North), London (Gr... Account Manager , Morgan Rutherford Associates £30-35K Basic+Commission, Surrey

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