| Is Coca-Cola big, bad and stupid? | | Karen Connell | | 02 October 2014, 10:01AM |  Coca-Cola is the giant of the soft drinks industry, yet the original mass marketer with the distribution reach of God has received quite a bit of negative press lately: carbonated soft drinks are losing their fizz with volumes down and profits harder to maintain. On top of this, it seems that the Coca-Cola Company has become the company we all love to hate.
| | | | The rise of the feed (why native is here to stay) | | Chris Quigley | | 02 October 2014, 9:16AM |  Social media and the prevalence of smart phones has led to the explosion of content creation. Mobile content consumption has subsequently rocketed over the last 12 months, with mobile traffic growing seven times quicker than desktop growth, up to 30.2 million uniques in 2014 [Ofcom August 2014].
| | | | Doing our best for social good | | Marcus Chidgey | | 02 October 2014, 8:57AM |  Two recent announcements show the continued rise of social good on the business agenda, yet they also highlight clear differences as to how companies manifest their desire to help when it comes to action.
| | | | The marketing world after Atlas | | The Wall | | 01 October 2014, 10:09AM |  In today's digital world, new online marketing innovations, platforms and concepts are announced on a weekly basis. The latest big change that brands and marketers are facing is the relaunch of Facebook's ad platform, Atlas. Atlas is aimed at gaining maximum value out of social and mobile customers. Specifically, certain features attempt to bridge the marketing gap between online and offline users to secure better ROI for marketing/ad campaigns.
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