Cola wars are back: Pepsi takes aim at Coke with 'copycat' stevia product Pepsi True + Mondelez, Heineken and Sony

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Marketing Daily , 02nd October 2014

Cola wars are back: Pepsi takes aim at Coke with 'copycat' stevia product Pepsi True 'Keep fighting the good fight' - says Camelot's Dianne Thompson on her retirement Morrisons attacks discounters with first price-matching loyalty card Coca-Cola Life and Pepsi True's green branding devalues the colour's ethical heritage Mondelez commits 10% of adspend to online video in Google deal Tesco considers ditching Blinkbox streaming service Heineken launches Frontier accelerator to solve business challenges with technology IPA ADAPT: Adapting into higher margin businesses Nissan and Sony among launch advertisers for Microsoft's 'all new' MSN April Redmond's secret work weapon? Travel Why personal development's 'incomplete me' concept must be challenged Ikea's gently eccentric 'floating beds' ad hits the spot - whether you get it or not Watch: What do senior marketers think about content marketing? Part 1 The marketers who get to grips with CRM today are tomorrow's superstars JOBS BOARD Shopper Insights Manager , PepsiConegotiable , Theale Senior Account Manager , Ice (London) LtdCompetitive Salary dependent on experience , Windsor, Berkshire Data Journalist , PRISMHighly Competitive , London CMI Director , Ball & Hoolahan£95,000 + Car/Car Allowance , London (Central), London (Greater) Mid-Weight Digital Project Manager , Purple Consultancy£35000 - £40000 per annum , London

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