Monday, 6 October 2014

Campaign Daily Fix - DHL, Snickers, Sir John Hegarty, Advertising Week, Audi, BBC, Amazon, Trinity Mirror, Chivas Regal

 

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Latest news
DHL under fire for 'using' F1 Bianchi crash for 'likes'
by Louise Jack,
06 October 2014, 09:41AM
DHL under fire for 'using' F1 Bianchi crash for 'likes'
DHL is being criticised on social media for appearing to take advantage of Formula 1 driver Jules Bianchi's horrifying crash at the Japanese Grand Prix.
Rowan Atkinson stars in first ad for 18 years for Snickers
by Louise Jack,
06 October 2014, 12:10PM
Rowan Atkinson stars in first ad for 18 years for Snickers
Mars Chocolate UK has unveiled a Snickers ad featuring the Rowan Atkinson character Mr Bean as a martial arts master.
Sir John Hegarty - data has never created wealth
by Staff,
03 October 2014, 04:30PM
Sir John Hegarty - data has never created wealth
New York - Sir John Hegarty, co-founder of Bartle Bogle Hegarty (BBH) is asked one question about data and creativity.
Advertising Week: What have we learned?
by Sarah Shearman,
06 October 2014, 09:25AM
Advertising Week: What have we learned?
NEW YORK - As the dust settles on Advertising Week, creativity versus data emerges as a dominant theme.
Audi launches TV spot for A7 Sportback
by Sara Kimberley,
06 October 2014, 10:33AM
Audi launches TV spot for A7 Sportback
Audi has launched a 60-second TV spot to promote its A7 Sportback as a premium saloon.
BBC iPlayer extends to 30-day service
by Arif Durrani,
06 October 2014, 11:46AM
BBC iPlayer extends to 30-day service
The BBC iPlayer, the TV and radio catch-up service, is extending its programme availability from one week to 30 days.
Amazon tries to ignite Fire with TV ad
by Maisie McCabe,
06 October 2014, 11:20AM
Amazon tries to ignite Fire with TV ad
Amazon is backing the launch of the Fire mobile phone with a TV campaign, as part of the expansion of its above-the-line activity.
Trinity Mirror ditches Nasa, admitting 'we'd run out of space jokes'
by Arif Durrani,
06 October 2014, 11:06AM
Trinity Mirror ditches Nasa, admitting 'we'd run out of space jokes'
Trinity Mirror has dropped its National Advertising Sales Agency (Nasa) branding for its national and regional sales in favour of Trinity Mirror Solutions, as part of a wider restructure.
Nine takeaways from Advertising Week
by Brittaney Kiefer,
03 October 2014, 06:38PM
Nine takeaways from Advertising Week
NEW YORK - As the 11th annual Advertising Week wraps up, keep in mind these key learnings.
HTC eyes 'strong resurgence' as CMO departure looms and sales tank
by Shona Ghosh,
03 October 2014, 04:15PM
HTC eyes 'strong resurgence' as CMO departure looms and sales tank
HTC wants to see a "strong resurgence" of its brand - but must first deal with the departure of its CMO Ben Ho at the end of the year.
Chivas Regal calls on Chiwetel Ejiofor for social entrepreneurs ad
by Louise Jack,
03 October 2014, 03:43PM
Chivas Regal calls on Chiwetel Ejiofor for social entrepreneurs ad
Chivas Regal, the luxury whisky brand, has launched a campaign featuring '12 Years A Slave' star, Chiwetel Ejiofor.
Promoted
2014 IPA Effectiveness Awards shortlist spotlight: easyJet 'Generation easyJet'
by IPA,
25 September 2014, 09:00AM
2014 IPA Effectiveness Awards shortlist spotlight: easyJet 'Generation easyJet'
easyJet shifted perceptions across Europe with its first aspirational branding campaign, 'generation easyJet'.

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Latest Work

Audi "presence redefined" by Bartle Bogle Hegarty London
06 October 2014, 08:53AM
Audi
Audi has launched a 60-second film by Bartle Bogle Hegarty London to promote its new A7 Sportback as a premium saloon. The spot is part of an integrated campaign, which includes an online hub on The Economist that features a video interview with D...
World's Talking About...The legend returns
02 October 2014, 08:00AM
World's Talking About...The legend returns
In December 1984, Newsweek declared the 12 preceding months as "the year of the yuppie". Peugeot s "the bombardier" ad for the 205 GTi which was released that year fit the times like a glove, featuring a James Bond-like character who escapes the ...
Royal London "the great fire" by VCCP
01 October 2014, 02:39PM
Royal London
Royal London, the mutual life and pensions company, has launched another TV spot featuring the time-traveller Roy. The creative work builds on the brand s "we re so yesterday" repositioning, which was unveiled in May with a TV, outdoor and digital ca...

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