marketing your business online: Media AM - Trinity Mirror, Amazon, BBC iPlayer, Snapchat, Event magazine, Google

Monday, 6 October 2014

Media AM - Trinity Mirror, Amazon, BBC iPlayer, Snapchat, Event magazine, Google

Media AM Bulletin


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06th October 2014

Trinity Mirror ditches Nasa, admitting 'we'd run out of space jokes'

Trinity Mirror has dropped its National Advertising Sales Agency (Nasa) branding for its national and regional sales in favour of Trinity Mirror Solutions, as part of a wider restructure.

Amazon tries to ignite Fire with TV ad

Amazon is backing the launch of the Fire mobile phone with a TV campaign, as part of the expansion of its above-the-line activity.

BBC iPlayer extends to 30-day service

The BBC iPlayer, the TV and radio catch-up service, is extending its programme availability from one week to 30 days.

The lure of Snapchat: Yahoo poised to invest 'millions'

Yahoo is reportedly in talks to invest millions of dollars in Snapchat, the time-restricted photo messaging app, thought to have 100m monthly users and zero revenue.

Will 'recording' our thoughts as data make us immortal?

Dino Burbidge, director of technology and innovation at WCRS, probes into whether our thoughts and feelings can be stored as data - imprinting the sound of your child's first laugh or the taste of that amazing piña colada you had in Puerto Rico in 1998. Will data make us immortal?

Event repositions to champion brand experiences

Event, published by Haymarket Media Group, has unveiled a contemporary new look and focus across its digital, print and live events portfolio.

Founder's spirit will live on at Dennis, Tye insists

The publisher is continuing to grow the business - as well as trees - just as the late Felix Dennis would have wanted, its chief executive tells David Benady.

Has Google become too powerful?

The search giant is working to ease some of the EC's competition concerns, but rivals are unsatisfied. By David Benady.

Jamie Oliver empire courts brands for content tie-ups

Brands are in talks about long-term partnerships with the chef's assets, such as his YouTube channels.

Twitter's popularity says as much about TV as it does about social media

Did you know that the main ITV channel generates more Tweets per month than BBC One and BBC Two combined? It's an intriguing finding that has stayed with me since it was shared at ITV's Upfronts event.

IPA's new initiative to highlight media value

Business leaders recognise that they're not yet doing enough to target connected consumers. Arif Durrani investigates.

In an impatient business that's big on self-esteem, do mind your Ps and Qs

Digital out of home: navigating the revolution of the oldest medium

Drawing on market trends from outdoor's second-quarter results, Primesight's Chris Forrester warns against an industry eating itself.

Coventry City's owner: 'Digital disruption is bigger than the industrial revolution'

Coventry City's outspoken co-owner believes we are living through "unique moment in history" that surpasses anything that has gone on before it.

Why CEOs choose TV and DOOH

In amongst the rise of all things digital it's easy to lose sight of some very simple truths, says Steve Atkinson, commercial director at Outdoor Plus.

Google responds to questions around online ad effectiveness

There is a reason why digital is the fastest-growing channel, clients just need to ask the right questions of their agency to ensure the best results, says Matt Bush, head of performance agency at Google.

Why Mediabrands brought OpenCo to the UK

As London companies prepare to open their doors to executives, entrepreneurs and investors for the second OpenCo UK event on 2 October, IPG Mediabrands' Hamish Kinniburgh and Ella Goldner, explain why they brought the initiative to the UK.