Media AM - Kantar Media, ZenithOptimedia and VivaKi, Advertising Week, Twitter, Google

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02nd October 2014

Kantar launches official Twitter TV Ratings in the UK Kantar Media has unveiled the UK's official Twitter metric for measuring Twitter TV audience engagement. ZenithOptimedia and VivaKi capture Nestlé Nestlé is set to part ways with Mindshare after ten years and appoint VivaKi and ZenithOptimedia to its £60 million UK media business. American agencies are the most resistant to change says Dentsu Aegis' Nigel Morris NEW YORK - American agencies are scared to innovate their businesses in case it goes wrong, Nigel Morris, the EMEA and Americas chief executive of Dentsu Aegis Network, told delegates at Advertising Week here. Twitter's popularity says as much about TV as it does about social media Did you know that the main ITV channel generates more Tweets per month than BBC One and BBC Two combined? It's an intriguing finding that has stayed with me since it was shared at ITV's Upfronts event. Has Google become too powerful? The search giant is working to ease some of the EC's competition concerns, but rivals are unsatisfied. By David Benady. 'Growth-hacking' is not just a buzzword - it affects how advertising works NRS steps into future with focus on mobile The inclusion of mobile readership figures has shown the true reach of news and magazine brands, Arif Durrani writes. Latest blogs Coventry City's owner: 'Digital disruption is bigger than the industrial revolution' Coventry City's outspoken co-owner believes we are living through "unique moment in history" that surpasses anything that has gone on before it. Why CEOs choose TV and DOOH In amongst the rise of all things digital it's easy to lose sight of some very simple truths, says Steve Atkinson, commercial director at Outdoor Plus. Google responds to questions around online ad effectiveness There is a reason why digital is the fastest-growing channel, clients just need to ask the right questions of their agency to ensure the best results, says Matt Bush, head of performance agency at Google. Why Mediabrands brought OpenCo to the UK As London companies prepare to open their doors to executives, entrepreneurs and investors for the second OpenCo UK event on 2 October, IPG Mediabrands' Hamish Kinniburgh and Ella Goldner, explain why they brought the initiative to the UK. Festival season continues at the movies Summer may be all but over, with only Bestival and No.6 happening this weekend, but in the growing global programme of film festivals the best is yet to come, says Zoe Jones, marketing director at Digital Cinema Media. Senior Sales Executive , GDS International £25,000 - £35,000 + Commission (OTE £75,000), Bristol, City of Bristol Advertising Manager , Inspire Publishing Salary dependent on experience, outstanding commission potential, Totteridge, London (Greater) UK Head of Sales , BOILER ROOM salary based on experience & proven sales record, plus a generous commission structure., London (Greater) UK Sales Account Manager , BOILER ROOM Salary based on experience & proven sales record, plus a generous commission structure., London (Greater) Senior Sales Executive , Formula Won £23k rising to £25k + uncapped comm + bens, London (East), London (Greater)

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