Thursday, 2 October 2014

Digital AM - Twitter TV Ratings, the dark net, Tesco, Microsoft, Heineken

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Kantar launches official Twitter TV Ratings in the UK
Kantar launches official Twitter TV Ratings in the UK
by Arif Durrani
02 October 2014, 10:38AM
Kantar Media has unveiled the UK's official Twitter metric for measuring Twitter TV audience engagement.
Sex, drugs and rock 'n' roll: welcome to the dark net
Sex, drugs and rock 'n' roll: welcome to the dark net
by Lisa Thomas
02 October 2014, 08:00AM
It seems Jeremy Lee has - perhaps unwittingly - handed me the pen this week, so I've seized the opportunity to scrawl a few thoughts on that online underworld, the dark net.
Tesco considers ditching Blinkbox streaming service
Tesco considers ditching Blinkbox streaming service
by Shona Ghosh
02 October 2014, 11:19AM
Tesco is reportedly considering selling off or shutting down video-streaming service Blinkbox, as the embattled retailer seeks to cut costs and focus on its core business.

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Cheap online ads are like having 'unprotected sex'
Cheap online ads are like having 'unprotected sex'
by Maisie McCabe
02 October 2014, 09:10AM
NEW YORK - Buying cheap online ad inventory is like having "unprotected sex," according to John Montgomery, the chief operating officer of Group M in North America, speaking at Advertising Week.
Nissan and Sony among launch advertisers for Microsoft's 'all new' MSN
Nissan and Sony among launch advertisers for Microsoft's 'all new' MSN
by Ben Bold
02 October 2014, 09:21AM
Sony, Nissan and The Potato Council have signed up as the first advertisers on Microsoft's revamped MSN platform.
Mathematics + creative + media=agency's magic formula
Mathematics + creative + media=agency's magic formula
by Sarah Shearman
02 October 2014, 09:36AM
NEW YORK - The collaboration between creative, media and mathematics "creates magic" within an agency environment, said Yannick Bolloré, the global chairman and chief executive of Havas, at Advertising Week.
Heineken launches Frontier accelerator to solve business challenges with technology
Heineken launches Frontier accelerator to solve business challenges with technology
by Shona Ghosh
02 October 2014, 11:33AM
Heineken has become the latest brand to tap tech firms for help, launching the Frontier accelerator to fund and partner with companies that can make beer shopping more fun.
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