Thursday, 2 October 2014

Breaking news from Brand Republic - Anomaly London, Superdrug, Group M, Virgin Money, Pepsi True

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Harrisson quits M&C to lead Anomaly
Harrisson quits M&C to lead Anomaly
by Kate Magee
02 October 2014, 08:00AM
M&C Saatchi's chief executive, Camilla Harrisson, is leaving to lead Anomaly London, with a brief to make it a serious force in the capital.
Nissan and Sony among launch advertisers for Microsoft's 'all new' MSN
Nissan and Sony among launch advertisers for Microsoft's 'all new' MSN
by Ben Bold
02 October 2014, 09:21AM
Sony, Nissan and The Potato Council have signed up as the first advertisers on Microsoft's revamped MSN platform.
Superdrug kicks off creative pitch
Superdrug kicks off creative pitch
by James Swift
02 October 2014, 08:00AM
Superdrug is reviewing its UK advertising account.

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Cheap online ads are like having 'unprotected sex'
Cheap online ads are like having 'unprotected sex'
by Maisie McCabe
02 October 2014, 09:10AM
NEW YORK -- Buying cheap online ad inventory is like having "unprotected sex," according to John Montgomery, the chief operating officer of Group M in North America.
Mondelez commits 10% of adspend to online video in Google deal
Mondelez commits 10% of adspend to online video in Google deal
by Ben Bold
01 October 2014, 02:19PM
Mondelez has signed a global ad deal with Google as part of its commitment to investing more marketing spend into digital, and has allocated 10% of its 2014 ad budget to online video.
Virgin Money to float on London Stock Exchange
Virgin Money to float on London Stock Exchange
by Ben Bold
02 October 2014, 08:51AM
Virgin Money, the financial services brand part-owned by Sir Richard Branson, has announced plans to float on the London Stock Exchange.
Cola wars are back: Pepsi takes aim at Coke with 'copycat' stevia product Pepsi True
Cola wars are back: Pepsi takes aim at Coke with 'copycat' stevia product Pepsi True
by Sara Spary
01 October 2014, 05:15PM
PepsiCo has unveiled Pepsi True, a new stevia-sweetened Pepsi drink that will be available online through Amazon in the US later this month.
CP&B closes in on Mini launch brief
CP&B closes in on Mini launch brief
by James Swift
02 October 2014, 08:00AM
Mini, the car brand owned by BMW, is set to appoint Crispin Porter & Bogusky London to work on a global campaign to support a new model launch.
ZenithOptimedia and VivaKi capture Nestlé
ZenithOptimedia and VivaKi capture Nestlé
by Arif Durrani
02 October 2014, 08:00AM
Nestlé is set to part ways with Mindshare after ten years and appoint VivaKi and ZenithOptimedia to its �60 million UK media business.
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