Friday, 3 October 2014

The Wall > Move over Oculus Rift - Google Cardboard is the real revolution in virtual reality

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Digital PM The Wall
I believe 3D printing is the future... of e-commerce
The Wall
03 October 2014, 1:46PM

3Dprinter2Twenty years ago the first product (a Sting album don’t you know) was sold via a secure online transaction and voila, e-commerce was born.

During the past two decades, the concept of buying and selling online has evolved from a novelty to a necessity and e-commerce now represents 21% of retail sales in the UK.

Move over Oculus Rift - Google Cardboard is the real revolution in virtual reality
Alex Milic
03 October 2014, 11:43AM

Google cardboard

The Oculus Rift has been branded as the future of VR technology, but realistically, how many people actually have access to this expensive piece of kit? Whilst creative agencies clamber onto the Oculus Rift and herald it as the second coming, there are still so many barriers between content creators and their audiences when it comes to virtual reality.

Is Coca-Cola big, bad and stupid?
Karen Connell
02 October 2014, 10:01AM

coca-cola lifeCoca-Cola is the giant of the soft drinks industry, yet the original mass marketer with the distribution reach of God has received quite a bit of negative press lately: carbonated soft drinks are losing their fizz with volumes down and profits harder to maintain. On top of this, it seems that the Coca-Cola Company has become the company we all love to hate.

The rise of the feed (why native is here to stay)
Chris Quigley
02 October 2014, 9:16AM

Social media and the prevalence of smart phones has led to the explosion of content creation. Mobile content consumption has subsequently rocketed over the last 12 months, with mobile traffic growing seven times quicker than desktop growth, up to 30.2 million uniques in 2014 [Ofcom August 2014].

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