Media PM - The week's most read

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03rd October 2014

Condé Nast builds digital team with four hires Condé Nast, publisher of Vogue, Glamour and GQ, has made four key hires to its central digital team. ZenithOptimedia and VivaKi capture Nestlé Nestlé is set to part ways with Mindshare after ten years and appoint VivaKi and ZenithOptimedia to its £60 million UK media business. My Media Week: Simon Kilby This week, Simon Kilby, head of marketplace, Bauer Media, readies the national launch of Magic on DAB and celebrates future change at Bauer Radio's annual conference, with dire consequences the next day. Media business rankings 3 October: MediaCom, Goodstuff Communications, Vizeum, Havas Media and Maxus all add one account each to their billings. Kantar launches official Twitter TV Ratings in the UK Kantar Media has unveiled the UK's official Twitter metric for measuring Twitter TV audience engagement. Daily Mail launches MyMail hub and membership scheme Mail Newspapers, home to the Daily Mail and MailOnline, is launching an online membership portal called MyMail. Thoughtful Desmond keen to nurture next generation Starcom MediaVest Group's global chief executive talks to Claire Beale about the need for talent and the new media agency model. Has Google become too powerful? The search giant is working to ease some of the EC's competition concerns, but rivals are unsatisfied. By David Benady. ESPN 'very surprised' by BT's bid for Premier League rights NEW YORK - ESPN was "very surprised" by BT's knockout bid for the Premier League broadcast rights, according to Eric Johnson, the ESPN executive vice-president, global multimedia sales. Digital out of home: navigating the revolution of the oldest medium Drawing on market trends from outdoor's second-quarter results, Primesight's Chris Forrester warns against an industry eating itself. KitKat's mocking Apple tweet outperforms Oreo's Superbowl KitKat's tactical ad on Twitter mocking Apple's iPhone 6 bendiness has overtaken Oreo's popular Superbowl tweet. Mindshare UK makes two strategic hires Mindshare UK has promoted Sarah Sutton and Chris Cardew to the role of joint heads of strategy. Latest blogs Coventry City's owner: 'Digital disruption is bigger than the industrial revolution' Coventry City's outspoken co-owner believes we are living through "unique moment in history" that surpasses anything that has gone on before it. Why CEOs choose TV and DOOH In amongst the rise of all things digital it's easy to lose sight of some very simple truths, says Steve Atkinson, commercial director at Outdoor Plus. Google responds to questions around online ad effectiveness There is a reason why digital is the fastest-growing channel, clients just need to ask the right questions of their agency to ensure the best results, says Matt Bush, head of performance agency at Google. Why Mediabrands brought OpenCo to the UK As London companies prepare to open their doors to executives, entrepreneurs and investors for the second OpenCo UK event on 2 October, IPG Mediabrands' Hamish Kinniburgh and Ella Goldner, explain why they brought the initiative to the UK. Festival season continues at the movies Summer may be all but over, with only Bestival and No.6 happening this weekend, but in the growing global programme of film festivals the best is yet to come, says Zoe Jones, marketing director at Digital Cinema Media. Senior Sales Executive , GDS International £25,000 - £35,000 + Commission (OTE £75,000), Bristol, City of Bristol Advertising Manager , Inspire Publishing Salary dependent on experience, outstanding commission potential, Totteridge, London (Greater) Sales Executive , Carreras Lathane Associates - CLA £22,000 - £24,000 basic plus £6000 commission, Hertfordshire SRE/Project Manager for a great Research Agency , Lipton Fleming £28000 - £32000 per annum, London Creative Solutions Manager , Lipton Fleming £30000 - £38000 per annum + Bonus, London

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