Dispatches - The biggest stories on Marketing in the last seven days

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Dispatches - The biggest stories on Marketing in the last seven days , 04th October 2014

John Lewis Christmas ad hype irritated customers last year, admits boss Cola wars are back: Pepsi takes aim at Coke with 'copycat' stevia product Pepsi True Morrisons attacks discounters with first price-matching loyalty card Starbucks celebrates 'real moments of human connection' in global campaign Facebook launches Atlas ad platform to enable 'people based' marketing Cab wars: Addison Lee takes on Hailo and Uber with new marketing and innovation boss Sainsbury's chief defends '50p challenge' initiative as sales tumble Asos, Selfridges and Guardian among brands lauded for positive body image activity Tesco launches bigger, faster Hudl2 tablet for £129 PETA exploits changes to copyright law in swoop on Fortnum & Mason John Lewis puts £100,000 into iBeacon start-up Localz JOBS BOARD Shopper Insights Manager , PepsiConegotiable , Theale SENIOR ACCOUNT EXECUTIVE/ACCOUNT MANAGER | BTL Agency | Confectionery | £23k-£28k , Judi Pattonup to £30k , London Senior Account Manager , Ice (London) LtdCompetitive Salary dependent on experience , Windsor, Berkshire In house Research Manager/Director - Global Investment bank , Elizabeth Norman International£50000 - £70000 per annum + Bonus , London Media Insight Executive - Client Side , Elizabeth Norman International£24000 - £30000 per annum + Benefits , London

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