| | | | | | | | | | BBC Worldwide will use facial tracking technology to monitor how global audiences feel about new trailers or programmers, in an effort to produce ground-breaking TV that will catch on in other countries. | | | | | | | | | | | | | | | | | The Sun's email marketing for its Dream Team fantasy football competition has been banned for offering a date with a Page 3 girl, after complaints it was sexist and socially irresponsible. | | | | | | | | | | | | | | | | | With Christmas fast approaching and many brands gearing up to launch their festive ads, Campaign takes a look at the most popular spots from last year. | | | | | | | | | | | | | | | | | | | | | | | Active participation in social media resonates across channels, saves you money and will make you relevant. | | | | | | | | | | | | | | | | | I blame Tony Fadell. If the superstar Apple engineer hadn't left to build an Internet of Things business (Fadell being the guy who led the original iPod team and then helped Steve Jobs build something called the iPhone), we wouldn't be in this mess. | | | | | | | | | | | | | | | | | The creative bar must be raised if mobile is to deliver a truly great campaign this December, Greg Grimmer argues. | | | | | | | | | | | | | | | | | The interim chief executive of the mobile joint venture isn't afraid to admit the offering needs clarity, David Benady writes. | | | | | | | | | | | | | | | | | At the start of the year, I was advised by a senior press leader to "keep my eyes on Northcliffe House" - words that have served me well in 2014. | | | | | | | | | | | | | | | | | The battle for supremacy between the creative message and the medium has resumed. David Benady reports. | | | | | | | | | | | | | | | | | | | | | | | | The business of traditional television news has never been stronger, says Liz Nunn, UK sales director at CNN International. | | | | | | | | | | | | | | | | | A new generation of gamers is sharing and viewing content in ways that have caught the attention of media owners. But can they harness these trends to grow their businesses? Jason Kingsley OBE, chief executive of games maker Rebellion shares his thoughts. | | | | | | | | | | | | | | | | | From scoops and splashes to commutes and sportives, media is now at the centre of the 'bikegeist', says Newsworks' chief executive, Rufus Olins. | | | | | | | | | | | | | | | | | Hanna Chalmers, international research director at IPG Mediabrands' Initiative, finds parallels in the group's global study of 10,000 millennials in 19 markets and the Facebook IQ report, 'The Coming of Age on Screens'. | | | | | | | | | | | | | | | | | With change in the air, Shaun Gregory, chief executive of Exterion Media, considers a pending overhaul of under-performing Outdoor Media Centre (OMC) to be a great opportunity. | | | | | | | | | | | |
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