Brexit: Marketers break silence to express dismay + latest from Helen Edwards, Halifax, MasterCard, Twitter, Google, PepsiCo & Cancer Research UK

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Campaign: Brands June 28, 2016

Brand news and analysis, powered by Marketing Latest Brexit: Marketers break silence to express dismay Shona Ghosh The top marketers at M&S, Google and Virgin Media have taken to Twitter to express their dismay at the UK's vote to leave the EU. Halifax is the indisputable leader of the banks, as Top Cat might say Kevin Chesters A bank at the top of the likeability rankings? The new Halifax campaign must be doing something right, writes Kevin Chesters, chief strategy officer of Ogilvy & Mather London. Marketers, dare to be bravely out of fashion Helen Edwards If you think your brand needs a particular creative approach, say so. High tech meets high fashion, millennial-style James Swift Kate Unsworth encapsulates the millennial spirit with a company that aims to address our obsession with technology, build a trustworthy brand and do good at the same time. Brexit likely to push up food prices, say Nielsen and Kantar Simon Gwynn The financial fallout from Brexit could result in a return to inflation on food prices next year, according to Nielsen, as it publishes data suggesting the first increase in supermarket sales for almost a year. UK consumer spending fell post-Brexit vote, says MasterCard Sandra Halliday UK consumer spending fell precipitously at the weekend following the Brexit result, according to a MasterCard executive who was speaking while on a visit to New Zealand this week. Thousands sign petitions to ban misleading political ads Omar Oakes More than 40,000 people have signed online petitions to regulate lies or misleading statements told in political advertising. Brexit: It's time to get out of your London bubble and understand the nation Zoe Harris The Remain campaign failed because adland and the media failed to hear the emotional soundtrack of life in England outside the M25, argues Zoe Harris, group marketing director at Trinity Mirror Solutions - and there are serious lessons for brands beyond the referendum. Twitter adds Snapchat-like stickers to add to photos Shona Ghosh Twitter has unveiled emoji stickers, allowing anyone who posts a picture via the mobile app to tack on cartoonish images. EU turns to Google's ad business in antitrust probe Omar Oakes Google is set to be hit with a third set of antitrust charges by the European Union - this time against its advertising business - according to reports. Cancer Research UK's Newman: Get obstacles out of the way for your team Anthony Newman Anthony Newman explains the methodology behind his team building strategy and explains why he's a believer of leader as servant. PepsiCo: Ad-blocking 'best thing to happen to industry' Kate Magee "Ad-blocking is the best thing that has happened to this industry", PepsiCo's president, global beverage group, Brad Jakeman, has said, arguing it will drive the industry to act more like entertainment brands. Lessons from running a start-up accelerator Alice Bentinck Technologists who want to start their own businesses should focus on coding and programming skills, while more women should be encouraged to work in a sector that has unlimited potential, writes Alice Bentinck. Promoted April's Aerial Awards winner: Radio Clyde Creative for Henry's Honda Staff Promoted Beyond personalisation Brand Republic Insight & Salesforce The modern customer journey Campaign Jobs Digital Senior Planner Buyer £30k Dot-Gap, London (Central), London (Greater) Communications Manager Competitive rb ( Reckitt Benckiser ), Slough, Berkshire Digital Marketing Manager Competitive HSBC, Birmingham, West Midlands Senior Marketing Executive Competitive+ Benefits eFinancialCareers Ltd, Shoreditch, London Marketing Data Analyst (Maternity Cover) £30,000 Parker Hannifin Ltd, Warwick, Warwickshire Head of Marketing £35,000 to £40,000 UK Youth, London (Central), London (Greater) Retail Brand Category Director, Running Competitive Nike, Hilversum, Netherlands Marketing Executive Competitive Findmypast, London (Central), London (Greater) Marketing Communications Manager – 6 month contract Competitive VISA, London (Greater) Acting International Account Manager Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)

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