Wednesday 8 June 2016

UK advertisers must take action after ANA report, Post Office hires media agency, Brexit's cost to adspend

Campaign: Media

Campaign: Media
June 08, 2016
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UK advertisers must 'sit up' and 'take action' after ANA exposure of US rebates
UK advertisers must 'sit up' and 'take action' after ANA exposure of US rebates

Gideon Spanier

ISBA, the trade body for UK advertisers, has said the report by its American counterpart, the ANA, exposing secret media agency rebates, should make brands outside the US "sit up" and "take action".

Carat set to win Post Office media account
Carat set to win Post Office media account

Gurjit Degun

The Post Office is set to award its media planning account to Carat.

Brexit could cost UK £70m in adspend growth, says Zenith
Brexit could cost UK £70m in adspend growth, says Zenith

Gurjit Degun

Leaving the European Union could cost the UK £70m in terms of adspend growth every year, equating to£1bn by 2030, according to research by Zenith.

PwC predicts 10.5% annual growth for UK internet ads to 2020
PwC predicts 10.5% annual growth for UK internet ads to 2020

Daniel Farey-Jones

The UK internet advertising market has been tipped for continued strong growth by PwC's latest Entertainment and Media Outlook research.

ANA report finds 'numerous non-transparent' practices at US media agencies
ANA report finds 'numerous non-transparent' practices at US media agencies

Gideon Spanier

American advertisers have attacked US media agencies for "numerous non-transparent business practices", including cash rebates and hefty mark-ups, in a long-awaited report.

My Media Week: Henry Clifford-Jones, LinkedIn Marketing Solutions
My Media Week: Henry Clifford-Jones, LinkedIn Marketing Solutions

Hayley Hayes

This week Henry Clifford-Jones, director, LinkedIn Marketing Solutions, UK, DE and ES, unveils plans to make LinkedIn data more available to agency partners and clients, and is inspired by helping out at a food bank.

Mixed response to ANA report: 'one-sided', 'damning', 'a great job'
Mixed response to ANA report: 'one-sided', 'damning', 'a great job'

Gideon Spanier

Industry reaction to the ANA report has been mixed with the body representing US agencies, the 4A's, calling it "inconclusive and one-sided" and analysts saying it looked "fairly damning".

9 written notes from strangers that will make you stop and think
Promoted
9 written notes from strangers that will make you stop and think

Georganna Simpson

C2 is filled with labs designed to stimulate the participant's senses and inspire new ideas and creativity. One lab invites participants to write down their ideas. Here's a selection that will inspire you:




Aerial Awards radio ad winner April 2016: Marmite 'The Mondays' by Adam&Eve/DDB Presented by Campaign & Radiocentre You'll either love it or you'll hate it.. This month's judge loved it and crowned it April's Aerials winner. 


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