Virgin launches loyalty app with epic treasure hunt campaign; All about AI

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Campaign 18:05 June 20, 2016

The five things you need to know today Most read Virgin launches loyalty app Red with epic treasure hunt campaign Simon Gwynn After years of planning, Virgin is fully launching its cross-business loyalty app, Virgin Red, with a campaign that will see more than a million coins hidden around the country and a real-life hunt for buried treasure on Richard Branson's Necker Island. Tech A mobile-first world? It's all about AI now Mel Exon By turning their attention to bots, the tech giants are already making science fiction a reality, writes Mel Exon. Advertising AMV BBDO leads UK entries in Creative Effectiveness Lions Omar Oakes Abbott Mead Vickers BBDO has three campaigns up for a Cannes Creative Effectiveness Lion award this year, as six UK entries made the shortlist. Marketing Ten UK entries vying for new Digital Craft award at Cannes Gurjit Degun The UK has taken ten entries on the shortlist for the inaugural Digital Craft category in the Cannes Lions International Festival of Creativity. Media Thinkbox: Reluctantly responding to YouTube 'research' Lindsey Clay Thinkbox chief executive, Lindsey Clay, responds to YouTube's research finding that it reaches more 18-34-year-olds on mobile than any UK commercial broadcaster. Promoted 10 things not to miss in Cannes Hill+Knowlton Strategies Lions Health has kicked off in Cannes, and we've picked the top ten things we're looking forward to seeing at this year's event. Promoted Give exceptional advertising the reward it deserves Martin Bromfield, VP advertising EMEA, comScore As the advertising community heads en masse to Cannes, preparing to lionise (quite literally) all that is inspiring and creative about our industry, take a moment to consider how their work is celebrated Also in the news Isn't creativity already a force for social good? David Kolbusz and Dylan Williams remind Cannes judges that, while awarding work claimed to do good in the world is de rigueur, the very best commercial creativity has its own positive societal effect. Channel 4 takes seven-figure stake in Readly in 'media for equity' deal Channel 4 has taken a minority stake in Readly, the magazine app company, in exchange for more than £1 million worth of free advertising air-time on the broadcaster. JWT chief Ingram calls on adland to find 'street savvy' creatives by hiring non-graduates J Walter Thompson's global chief executive Tamara Ingram has said the advertising industry is missing out on some of the best talent by focusing too narrowly on the educational background of candidates. Campaign Jobs Customer Insight Executive £200 per day Ball & Hoolahan, London Head of Digital £65k Dot-Gap, London (Central) Studio Manager- creative agency £28000 - £35000 per annum createselect, London Lead Content Strategist- Digital £40000 - £45000 per annum createselect, London Global Digital Manager Competitive Triumph Motorcycles, Hinckley, Leicestershire Senior Product Manager Competitive Triumph Motorcycles, Hinckley, Leicestershire Senior Account Director – Broadcast Around £60,000 Accord, London (Central), London (Greater) Global Design Manager- 9 month fixed- term contract Competitive rb ( Reckitt Benckiser ), Slough, Berkshire Marketing Data Analyst (Maternity Cover) £30,000 Parker Hannifin Ltd, Warwick, Warwickshire Creative Design Manager Competitive eFinancialCareers Ltd, London (Central), London (Greater)

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