Friday 17 June 2016

BT in major review, Twitter's Nasr reveals his secret work weapon

Campaign 18:05

Campaign 18:05
June 17, 2016
The five things you need to know today

Most read
BT kicks off £160m media-buying review after EE takeover
BT kicks off £160m media-buying review after EE takeover

Gideon Spanier

BT is reviewing its media-buying arrangements for BT and EE as it considers an estimated £160m consolidation for the two brands.

Tech
Twitter's Dara Nasr reveals his secret work weapon
Twitter's Dara Nasr reveals his secret work weapon

Dara Nasr

Dara Nasr explains why the 4.30pm session every Friday at Twitter HQ remains a time-honoured tradition.

Advertising
KBS Albion's Gerrard explains why staying silent is a killer skill
KBS Albion's Gerrard explains why staying silent is a killer skill

Debs Gerrard

For a long time, writes Debs Gerrard, I thought that my career would be stunted because I would never be the loudest person in a room. Increasingly, I find this to be a strength.

Marketing
Brands' focus on body confidence is not enough
Brands' focus on body confidence is not enough

Catherine Hope

Beyond promoting body confidence, brands and advertisers have an opportunity to play a role in wider cultural change, says Naked Communications' Catherine Hope.

Media
Dentsu Aegis boss Jerry Buhlmann is media's iron man
Dentsu Aegis boss Jerry Buhlmann is media's iron man

Gideon Spanier

The chief executive of Dentsu Aegis Network talks to Gideon Spanier about acquisitions, the supposed return to full service, cultural differences and his love of triathlons.

 

The Great Outdoors: Hermeti Balarin, ECD of Mother London
Promoted
The Great Outdoors: Hermeti Balarin, ECD of Mother London

Ocean

Campaign and DOOH specialists, Ocean, talk to top creatives about the creative power and potential of digital out-of-home - from London and Cannes

The State Of Marketing Leadership
Promoted
The State Of Marketing Leadership

Campaign in partnership with Salesforce

How senior-level marketers are redefining success and integrating in today's market

Also in the news
How Apple plans to monetise the app surplus

In the past few weeks there have been two major announcements from Apple, writes Jed Hallam, head of digital strategy at Mindshare.

Microsoft will 'tear down app walls' with Wand Labs acquisition

Microsoft has acquired Wand Labs, a California-based messaging start-up, to boost its Siri rival Cortana.

It's time political advertising was held to account

The terrible death of the Labour MP Jo Cox was perhaps the final scene in a referendum campaign that plumbed depths never seen before in political advertising.

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