Latest from John Lewis, Twitter, Colgate & most memorable EU referendum campaigns

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Campaign: Brands June 15, 2016

Brand news and analysis, powered by Marketing Latest Social influencers now more popular for brand campaigns than traditional celebs Sam Burne James UK PR and marketing professionals are now more likely to use social media influencers than other types of 'traditional' celebrity - and favour YouTube as the channel for these campaigns, research reveals. John Lewis chairman says Brexit would lead to higher prices Shona Ghosh John Lewis' chairman, Sir Charlie Mayfield, has said a Brexit vote on 23 June would have an "adverse impact" on consumer confidence and the economy for up to five years. Twitter invests $70m in SoundCloud Shona Ghosh Twitter has invested $70m (£50m) in Berlin-based music streaming service SoundCloud, after walking away from an acquisition deal in 2014. Smart Energy GB to launch national Gaz and Leccy TV spots Sandra Halliday Smart Energy GB has unleashed a major push to convince Britons of the value of smart meters with animated Gaz and Leccy characters starring in their first national TV campaign. Last call for Cannes delegates who want vote in EU referendum Kate Magee Those off to the south of France next week have one more day to apply for a proxy vote. EU referendum campaigns' most memorable ads Omar Oakes As the UK decides whether to continue or end its membership of the European Union, Campaign has collected the most memorable ads from the campaign so far. Colgate toothpaste ad not quite whiter than white, says ASA Simon Gwynn An online ad for Colgate Max White One Optic wrongly gave the impression that the toothpaste delivered an immediate, major whitening effect, the Advertising Standards Authority has ruled. Movers and shakers: P&G, Boots, Warner Bros, Hearst and more Staff Campaign's weekly round-up of the hires, departures and promotions across the industry. Promoted Day 27: 7 of the most memorable talks at Cannes Since 1991, the Cannes Lions stage has played host to celebrities, thinkers and even presidents. We've rounded up the most thought-provoking talks Promoted In this town, it's who you know Caressa Douglas, BEN The migration of Hollywood blockbusters from the big screen to the smallest ones is giving more brands a chance to deliver a star turn. All they need is a helping hand Campaign Jobs Global Digital Manager Competitive Triumph Motorcycles, Hinckley, Leicestershire Senior Product Manager Competitive Triumph Motorcycles, Hinckley, Leicestershire Account Director - Consumer Promotions £50000 - £60000 per annum + generous commission scheme Stonor, London Senior Designer (FMCG) - Branding/Packaging £40000 - £44000 per annum Stonor, London Global Senior Brand Manager Competitive rb ( Reckitt Benckiser ), Slough Publicity Manager Competitive NBC Universal Networks International, London (Central), London (Greater) Publicity Manager Competitive NBC Universal Networks International, London (Central), London (Greater) Senior Marketing Executive Competitive Magnetic, Blackfriars, London (Greater) Head of Marketing £35,000 to £40,000 UK Youth, London (Central), London (Greater) Head of Marketing and Communications SALARY c50k Arts University Bournemouth, Bournemouth

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