Sunday, 12 June 2016

David Cameron: Staying in EU is good for British brands as well as Brand Britain, Hyundai stays on the ball to stand out at Euro 2016, Paying its way: 50 years of Barclaycard

Campaign Sunday Supplement

Campaign Sunday Supplement
June 12, 2016
In-depth reads from across Campaign, covering brands, agencies and media
David Cameron: Staying in EU is good for British brands as well as Brand Britain
David Cameron: Staying in EU is good for British brands as well as Brand Britain

David Cameron

In an exclusive piece for Campaign, the prime minister issues a rallying cry to the industry to back "remain" in EU vote.

Vote Leave, agencies and brands react to Cameron
Vote Leave, agencies and brands react to Cameron

Gideon Spanier

David Cameron's rallying cry to the advertising and marketing industries to speak out in favour of staying in the European Union has been welcomed by business leaders and advertising chiefs.

Hyundai stays on the ball to stand out at Euro 2016
Hyundai stays on the ball to stand out at Euro 2016

Simon Gwynn

As advertisers compete for some Euro 2016 glory, official sponsor Hyundai is hoping its ambitious FanDome experience has what it takes to make the brand stand out from the crowd.

New independent from the7stars enters the fray
New independent from the7stars enters the fray

Gideon Spanier

Jenny Biggam tells Gideon Spanier why there's a gap in the market and how the shop will be 'distinctive' from the7stars.

Paying its way: 50 years of Barclaycard
Paying its way: 50 years of Barclaycard

Simon Gwynn

The credit-card pioneer is still innovating as it notches up its first half-century, Simon Gwynn discovers.

A cut above: Rock Pamper Scissors wants to disrupt hairdressing
A cut above: Rock Pamper Scissors wants to disrupt hairdressing

Sarah Shearman

Rock Pamper Scissors, the start-up created by former Just Eat chief marketer Mat Braddy, is bringing the always-on mobile mentality to the hairdressing world. He talks to Sarah Shearman.

A brand to call your own: Ad people who became great entrepreneurs
A brand to call your own: Ad people who became great entrepreneurs

James Swift

Ever wanted to launch a start-up? No, not a fledgling agency that bears your name but an actual brand; like the ones you've spent your career growing for others. James Swift meets some who have done just that.

Sacrifice is the true price of brand purpose
Sacrifice is the true price of brand purpose

Helen Edwards

It may be a noble act for a company to put its corporate purpose above the drive for profit but this business practice can prove costly in the short term.

Steve Henry: Rules are made to be broken
Steve Henry: Rules are made to be broken

Steve Henry

Never mind the slip-ups - good stuff happens when we challenge convention while connecting emotionally with the audience.

Roisin Donnelly: 'servant leader' who championed female-friendly working
Roisin Donnelly: 'servant leader' who championed female-friendly working

Daniel Farey-Jones

Roisin Donnelly blazed a trail for women at P&G, not just becoming the company's first female UK board director in 1993 but more importantly using her influence to help those who followed her.

3 great ads I had nothing to do with #31: Ben Priest on Tango, Lynx and Levi's
Promoted
3 great ads I had nothing to do with #31: Ben Priest on Tango, Lynx and Levi's

Staff

Ben Priest, Founding Partner and Chief Creative Officer at adam&eveDDB, reveals three great ads he admires but had nothing to do with.




95% viewability rate... is this the mobile ad format of the future? Presented by Campaign & InSkin Media It looks good, it's non-intrusive, the stats really stack up - and it's taking a stand against ad-blocking.  


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