Thursday, 16 June 2016

B&Q parent in £60m review, Stonewall seeks ad agency, Exterion Media owner mulls stock-market float

Campaign Breakfast Briefing

Campaign Breakfast Briefing
June 16, 2016

Latest

B&Q parent in £60m review as part of cost-cutting drive
B&Q parent in £60m review as part of cost-cutting drive

Gideon Spanier

Kingfisher, the home-improvement retailer, is poised to review its media buying arrangements across Europe as part of a consolidation after reporting flat profits for last year.

Stonewall in hunt for ad agency as Pride unveils new campaign
Stonewall in hunt for ad agency as Pride unveils new campaign

Kate Magee

Stonewall, the biggest LGBT equality group in Europe, is on the hunt for a retained ad agency.

Owner of Exterion Media mulls £1bn stock-market float
Owner of Exterion Media mulls £1bn stock-market float

Gideon Spanier

Platinum Equity, the private-equity owner of Exterion Media, is considering a stock-market flotation for the out-of-home media company in a move that could pave the way for long-awaited consolidation in the sector.

Brands can now target by emoji on Twitter
Brands can now target by emoji on Twitter

Shona Ghosh

The death of the written word continues apace, with Twitter giving brands the ability to build campaigns targeted by emoji.

Smart Energy GB accuses Specsavers of creating copycat ad
Smart Energy GB accuses Specsavers of creating copycat ad

Shona Ghosh

Smart Energy GB, the government body overseeing the national rollout of smart meters in the UK, has accused Specsavers of copying one of its ads.

Kellogg picks agencies for media and digital
Kellogg picks agencies for media and digital

Gurjit Degun

Kellogg has retained Carat and iProspect for its European media business and moved its digital business to DigitasLBi from Isobar.

Three's ad-blocking trial kicks off as UK usage rises to 24%
Three's ad-blocking trial kicks off as UK usage rises to 24%

Shona Ghosh

Three ran its ad-blocking trial on a select number of UK customers yesterday (15 June), in partnership with Israeli start-up Shine.

IPA unveils new training accreditation standard
IPA unveils new training accreditation standard

Omar Oakes

The IPA has unveiled its accredited training programme, which it says will put advertising on the same professional footing as accountants, architects and lawyers.

Day 27: 7 of the most memorable talks at Cannes
Promoted
Day 27: 7 of the most memorable talks at Cannes

Since 1991, the Cannes Lions stage has played host to celebrities, thinkers and even presidents. We've rounded up the most thought-provoking talks

3 great ads I had nothing to do with: Nina Bibby on Evian, John Lewis and Guinness
Promoted
3 great ads I had nothing to do with: Nina Bibby on Evian, John Lewis and Guinness

Thinkbox

Nina Bibby, marketing and consumer director at O2, reveals three great ads she admires but had nothing to do with.

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