Arena's Daglish quits to launch media agency for the7stars; Twitter tests Promoted Tweet carousel; Snickers' Marilyn Monroe isn't herself when pedestrians stare

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Campaign 18:05 June 06, 2016

The five things you need to know today Most read Arena's Daglish quits to launch new media agency for the7stars Gideon Spanier The7stars has poached Henry Daglish, the managing director of Arena Media, to launch a new, independent media agency. Tech Twitter tests Promoted Tweet carousel format Daniel Farey-Jones Twitter is piloting a new ad format in the US giving brands the chance to combine their own and users' tweets in a carousel. Advertising Attack ad showing Boris in Farage's pocket held back Daniel Farey-Jones The Britain Stronger in Europe campaign is reported to have created a poster ad showing Boris Johnson in the pocket of Nigel Farage but been blocked by Number 10 from releasing it. Marketing The future of tech in marketing: Dodgy data or advertising gold? Dino Burbridge When it comes to gathering consumer information, there's a fine line between going too far and gaining just enough insight to make marketing seem magic. Media Is programmatic trading harming news publishers? Gurjit Degun Is the rise of programmatic contributing to the decelerating growth of digital revenues, Gurjit Degun asks. Presented by Campaign, Primesight and Talenthouse Can you dream up The Ultimate Canvas? Staff Campaign, Primesight and Talenthouse are on the look-out for the next brilliant large-format creative with a competition calling on creatives to dream up their "Ultimate Canvas". Also in the news Jonathan Burley is the sort of outsider talent the ad industry desperately needs CHI & Partners' outgoing chief creative is remaining tight-lipped about his next move, writes Jeremy Lee. Snickers' Marilyn Monroe isn't herself when pedestrians stare BBDO New York turns Super Bowl spot into interactive billboard The non-existent line between art, science, and modern advertising Asking people to part with their money has always meant the best advertising needs to balance artistry with scientific persuasion. Creativity captures the attention but data science can maximise the impact of a campaign, making art and science in advertising more inseparable than ever... Brian O'Kelley, CEO of AppNexus, writes. Mobile 'me' time – Is your brand getting it right? Presented by Campaign & Quantcast Digital 'me' time is evolving for consumers, so how can brands get on board? Campaign Jobs ACCOUNT DIRECTOR - Social Marketing Agency - South West London - £40-43k £40-43k Judi Patton, London (South), London (Greater) Head of Insight £70,000-£90,000 per annum + benefits Stonor, Berkshire Social Strategist £70k Dot-Gap, London (Central) Digital Transformation Director £100,000 - £120,000 per annum + car + bonus + excellent benefits Jarlett de Grouchy, London UK Ireland Product Manager Competitive Spectrum Brands, Failsworth, Manchester ACCOUNT MANAGER x 2 - EXPERIENTIAL agency - salary dependent on experience. dependent on experience Judi Patton, London (Greater) Creative Competitive BBC, London (Central), London (Greater) Global Consumer Marketing Insights Manager- Dettol Body & Veet/Dettol Home/URT Competitive Dettol, Slough Global Senior Brand Manager Competitive rb ( Reckitt Benckiser ), Slough Creative Design Manager Competitive eFinancialCareers Ltd, London (Central), London (Greater)

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